BSNL and Hungama launch on-demand digital entertainment service

BSNL Broadband has announced the national launch of BSNL.Hungama.com, an on-demand digital entertainment store with Hungama Digital Media Entertainment Pvt Ltd. It is said to be the country’s first-of-its-kind on-demand digital entertainment service, conceptualised and created by Hungama Digital Media. One of the attractions of this initiative includes dedicated pages to the hottest and most happening celebrities in the country.

BSNL.Hungama.Com offers a host of popular music, videos and games with a catalogue of over 65,000 songs and 2000 videos across various genres, including Bollywood, Devotional, Regional Language content and more. Additionally, BSNL customers can also access over 200 games and win prizes by subscribing to the digital store. These services on the digital store are available at competitive price points (for Rs 149 per month), consumers can get unlimited music downloads and for Rs 49 per month they can get unlimited game downloads.

Neeraj Roy, Managing Director and CEO, Hungama Digital Media, said, “We are very excited about our partnership with BSNL to launch ‘On Demand Entertainment store’. Currently, BSNL has close to four million broadband Internet subscribers and we are proud to be the pioneers in providing them with access to entertainment as and when they seek it. We look forward to introducing many more such services and offerings that will revolutionise the online entertainment experience for BSNL subscribers.”

Kuldeep Goyal, Chairman & Managing Director, BSNL, said, “By launching bsnl.hungama.com, I believe that we have set a new benchmark in providing an innovative service at the most competitive price points. I look forward to further strengthening our association with Hungama to introduce a number of exciting new services for our subscribers in the coming months.”

RK Agarwal, Director (Mobility), BSNL, said, “The present association with Hungama is a step towards offering same content to different platforms like IPTV, Broadband, 2G and 3G mobile, CDMA, etc., so that customer can view these contents seamlessly.”

Hungama Digital Media will manage and update the digital store with the latest music, videos and games through key content partners, including T-Series, Yash Raj Films and many more. Hungama will also create celebrity pages on the digital store, which will host exclusive music and videos of various Bollywood film stars.

Gamers can also look forward to various exciting features that the On Demand Entertainment Store offers. BSNL consumers can collect points while playing games and redeem them for lots of goodies and GamingHungama merchandise from the ‘Redemption Centre’ on the digital store. Gamers can also rate games as per their liking and add games as favourites that will be displayed on their profile. Interactive features that allow gamers on the On Demand Entertainment Store to interact with other gamers subscribing to the service will soon be added.