CRI Events has taken a leap and revamped its logo after 16 years of its existence. The brand creatives have been created in-house by Creative Director Harshit Sinha.
The new logo depicts a vibrant, bonded and fresh outlook. The new logo resembles the symbol of ‘Sigma’.
Speaking to exchange4media, Rajesh Varma, Founder & Director, CRI Events, said, “The business has evolved so much in the last 16 years that we felt the need to change with the evolution. Our thought was to keep it simple and creative and I think we have hit the nail in the head with this new look. It epitomises all that we stand for and I am very proud of the team to have managed the same internally.”
For CRI, innovation comes from blending. CRI Events believes there is no real formula for fascinating experiences, but there are common threads. When blended, these threads create extraordinary experiences – the thread to ideate, the thread to create and the thread to fascinate. All this forms the essence of CRI’s new logo.
Speaking further about the logo, Harshit Sinha, Creative Director, CRI Events, said, “Sigma is a Greek letter which means bonding. Through this logo we have tried to showcase a perfect bonding between our three major processes – to ideate, to create and to fascinate our clients and audiences. The vibrant colour gradient signifies our dynamism and the ability to adapt.”
The new brand positioning of ‘We are Dynamic and Flexible’ will be adopted by CRI Events along with the new identity. The revamp of the brand’s identity will be showcased through social media and the company’s website.