Dainik Bhaskar gears up for third edition of MOSAIC 2014

India’s creative professionals and creative standards have been acknowledged across several global platforms and celebrated over the past few years. The industry has moved to a whole new level of creative quality that has brought out some of India’s most original and prolific work in print advertising. MOSAIC, a compendium of the most ingenious and inspiring Indian print advertising, is an initiative of the Dainik Bhaskar Group to showcase in a single collection, the best of India’s print work.

After bringing out two editions of MOSAIC, Dainik Bhaskar Group now commences entry processes for the third edition of the coffee table book.

The second edition of MOSAIC had showcased the best of print ads of 105 brands created by over 31 leading creative agencies in India, while the first edition featured over 70 brands of print campaigns by 25 leading agencies.

Along with showcasing the work, MOSAIC also features comments by the National Creative Directors on their rationale to choose the creative they considered to be best illustration of work by their agency. Additionally a section also highlights the ‘top-picks’ by leading media practitioners/ clients.

Commenting on MOSAIC’s third edition, Girish Agarwaal, Director, Dainik Bhaskar Group said, “We are proud to bring forth the third edition of MOSAIC. This endeavour was launched by Dainik Bhaskar with the aim to showcase in a single collection, the great work being done in India in print advertising, while we have mostly referred to global compilations. This glaring gap has been bridged by MOSAIC. We are delighted that this has evolved into a brilliant source of inspiration and reference to the upcoming talented creative teams, clients and the agencies themselves in a format that can be easily accessed by all.”

Sanjeev Kotnala, Vice President and National Head, Marcom, Dainik Bhaskar added here, “It has been a real pleasure to see MOSAIC establishing itself and growing to become a reference point for some of India’s best print creatives, and evolve from being more than just a celebration of the best print work. Though MOSAIC’s focus has never been on only showcasing award winning creative, nevertheless it sure is encouraging to note that a work featured in MOSAIC has also been a winner at various national and international award platforms. For us at Dainik Bhaskar, it is our significant endeavour to highlight the Indian talent within agencies and inspire them to do even better.”