The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release
MOSAIC is a compendium the best of India's print advertising work brought out by the Dainik Bhaskar Group and showcased in a single collection
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge
As per Vserv.mobi's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges
Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is
The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16
Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy
There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action or decision. To reach this ‘viable frequency’, radio advertising is often more cost-effective than other media.