Date-wise News
The GBM Newsroom will provide actionable media intelligence, curate new concepts and media distribution channels that go beyond the press release
exchange4media Staff Jan 14, 2014 1:31 PM
MOSAIC is a compendium the best of India's print advertising work brought out by the Dainik Bhaskar Group and showcased in a single collection
exchange4media Staff Jan 14, 2014 1:11 PM
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
Media planners & marketers indicate adherence to the ad cap is also due to the inconsistent demand-supply gap from the ad fraternity. Not just Sony, other channels too are struggling with this challenge
exchange4media Staff Jan 14, 2014 9:38 AM
As per Vserv.mobi's Mobile App Developer Survey 2013, 84% independent developers face distribution challenges, while 82% game/ app development companies face monetisation challenges
exchange4media Staff Jan 14, 2014 9:18 AM
Several e-commerce players are getting more aggressive about their marketing strategies, and TV has emerged as a favourite. exchange4media takes a look at how prevalent this shift is
Abhinna Shreshtha Jan 14, 2014 9:03 AM
The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business
Karan Kumar Jan 14, 2014 8:40 AM
Radio gives you flexibility in duration of spots, language and frequency. The uniqueness of a creative idea will also help maximise brands' investment, says Brigade Group's Mathew Abraham
Deepa Balasubramanian Jan 14, 2014 8:26 AM
The multi-agency pitch for the English news channel is underway in Delhi. Sources close to exchange4media have confirmed the news
The Former President, Developing Markets, Kraft Foods will deliver a talk on 'Fewer, Bigger, Bolder: From Mindless Expansion to Focused Growth' in Gurgaon on Jan 16
exchange4media Staff Jan 14, 2014 8:01 AM
Thakur will be heading the sales function at Zirca Digital Solutions and will also look into data and technology partnerships and sales strategy
exchange4media Staff Jan 14, 2014 7:56 AM
There is a higher degree of audience selectivity available when using radio advertisement. Advertising works by repetition. You may need to be exposed to a commercial three or four times before you take action or decision. To reach this ‘viable frequency’, radio advertising is often more cost-effective than other media.
exchange4media Staff Jan 14, 2014 12:00 AM
