Danone whips up yogurts for India

Danone has finally arrived in India with its range of fortified plain and flavoured yogurts. As a part of the phased launch programme in India, Danone yogurts will initially be made available across super marts and grocery stores in Pune.

The fresh dairy products business of Danone considers the health and nutrition positioning to be the main growth engine for years to come. More specifically, it is counting on the huge potential of lactic ferments and other key ingredients to bring unique health benefits to consumers. Health through food and beverages remains at the heart of Danone’s development and has spurred and motivated its ongoing and sizeable investment in R&D.

Keeping in line with its commitment of ‘Dahi that keeps you smiling’, Danone Dahi and Danone flavoured yogurts promise to be a good source of essential nutrients in each serving. Danone fortified yogurts have a shelf life of 15 days. Danone Dahi is priced at Rs 27 for 400 gm and Rs 14 for 150 gm. Danone flavoured yogurts (Strawberry, Mango and Vanilla) are priced at Rs 10 each for 100 gm pack size.

To market Danone Dahi and Danone flavoured yogurts in Western India, Danone has drawn up a marketing communication campaign that includes sampling sessions, outdoor, print advertising and TV commercials to be aired across leading channels of Pune and Mumbai May onwards.

Danone is a Fortune 500 company and one of the most successful healthy food companies in the world. Danone, with 160 plants and around 80,000 employees, has a presence in all five continents and over 120 countries. In 2009, Danone recorded €15 billion in sales. Danone enjoys leading positions on healthy food in four businesses – fresh dairy products, water, baby nutrition, and medical nutrition.