DEN launches country’s first ever 24x7 music service in Bangalore

Following the launch of its digital cable TV service, Digitelly, in September 2008, DEN Networks Ltd (DEN), a cable distribution entity with a pan-India footprint, launched non-stop music service for its digital subscribers in Bangalore. This interactive service would enable subscribers to choose what they want to listen and hence assure power in the hands of consumers.

Music lovers can choose from a wide range of 10 genres of songs – New Hindi Movie Hits, Old Classics, and Latest English to Old English Classics. Regional Kannada and Tamil content is also available assuring local flavour for the consumer. Each genre has an extensive library and at a given point of time; 10 songs in each genre are displayed. The playlists are kept fresh with new content. Further, more details on each song, like name of the singer, album and music director are also provided. Plus, this service guarantees pure music with no advertisements.

Speaking about the service, Anuj Gandhi, CEO, DEN, said “DEN has been conceived with a single-minded objective to provide complete digital experience on all counts – more channels and interactive services, high digital quality and more convenience to ensure that Digitelly becomes the preferred choice for consumers for their TV entertainment needs. Keeping in view the changing preferences of Digitelly patrons, we have constantly striven to make our services highly dynamic and receptive.”

Vikas Bali, President, DEN, elaborated, “With the introduction of 24x7 music service, digital subscribers would experience for the first time on Indian television a feature which can truly be called ‘Real Time Interactivity’, which by far no player like DTH or any cable service provider can today offer. This is in tune with our promise to deliver wholesome entertainment into homes, which is not limited to channels alone, but offer a suite of innovative and engaging interactive services. In true sense, we want our subscribers to experience, ‘Life Ke Sabhi Rang Digitelly Ke Sang’.”

Last year, following the launch of Digitelly in September 2008 in Bangalore, consumers have been receiving high quality digital viewing experience along with a host of value added services. DEN, which works closely with partners and cable affiliates, ensures enhanced content and service quality to the consumers.

World over, as an underlying technology, digitalisation is becoming a growth driver for the future cable distribution. In India, too, DEN intends to replicate the same as digital transmission offers a number of advantages over analogue broadcasting. Deployment of digital cable TV networks help to provide internet and broadband services. Some of the key advantages of digital cable are – excellent picture quality and sound, consistent picture quality across all channels, interactive electronic programming guide and a capacity to receive more than 1,000 channels. Currently, consumers are watching 177 channels through Digitelly.