ESPNcricinfo revisits the greatest moments in world cricket through ‘Legends of Cricket’

ESPNcricinfo, in association with General Motors India, has launched ‘Legends of Cricket’, a series of videos portraying 25 of the greatest-ever cricketers to have played the game. Starting March 15, ESPNcricinfo will upload one video every alternate week for the next 50 weeks on www.cricinfo.com.

Handpicked by a distinguished panel of judges that include former players, commentators and cricket writers, the videos capture historical, awe-inspiring moments delivered by stalwarts of cricket. From Sir Bradman to master blaster Sachin, Sobers to Imran, these are players from all ages and from all parts of the world who have kept cricketing fans on their feet asking for more.

Shot in documentary style, these videos have been compiled by the crew of ESPNcricinfo that travelled all over the cricketing world to record interviews with the players and their peers. The video series will also have some of the rare classic footage that has reigned supreme in everyone’s imaginations from time immemorial.

“It is the spectacle of breathtaking shots that has kept cricket lovers riveted to the game. ESPNcricinfo, in its endeavour to provide the finest ‘cricketainment’ will relive the glorious past through ‘Legends of Cricket’. We have gone all out to deliver exclusive quotes and snippets from the careers of each of the 25 players,” said Sambit Bal, Editor, ESPNcricinfo.

Akshaya Kolhe Associate Director – Sales, ESPNcricinfo, added here, “Sponsorship of such a premium and exclusive content on ESPNcricinfo ensures a strong connect with the 6 million users in India and ensures that we are able to offer a compelling value preposition for a brand like General Motors for the next six months.”

Piyush Rathi, Business Director, Quasar Media, the digital media agency of GM, explained that the sponsorship of this bespoke content offering a targeted up-market male audience during the next six months ensured great value for General Motors.

ESPNcricinfo is a wholly-owned subsidiary of ESPN Inc and claims to reach over 17 million users every month.