Femina launches first ever crowd-sourced issue
The issue, titled ‘Made by You’, will be written completely by contributors from across the country
Women’s English magazine Femina has invited its readers from across the country to contribute with features and articles for the April 2013 issue. The new issue, called ‘Made By You’, is a 100 per cent crowd-sourced issue that aims to mobilize readers from across the nation.
Femina’s ‘Made By You’ issue will unlock the power of social media to reach over 5 million women, encouraging them to channel their writing skills. Femina has partnered with FoxyMoron to amplify the “call-to-action” and has introduced multiple engagement platforms for its readers. Aspiring writers can either use Twitter, Facebook or Pinterest to share their editorial ideas. Specifically on Facebook, potential writers can get an update on commissioned stories and the overall editorial plan. Participants from anywhere in the country can also connect with Femina’s editorial team through Google Hangouts, or Skype for detailed conversations.
Commenting on the Femina ‘Made By You’ issue, Tarun Rai, CEO, Worldwide Media said, “A crowd-sourced issue, at the scale we have visualised it, is unprecedented.”
Harshil Karia, Online Strategist at FoxyMoron, added here, “Going through over 500 entries daily to zero-in on relevant and interesting content for the magazine is both fun and over-whelming. Femina’s assets on Internet and mobile really enable us to reach out to millions of potential writers from around the country and the world.”
