Goldmine Advertising in strategic alliance with Quasar; appoints Quasar as its digital arm

Goldmine Advertising is now broadening the service offerings portfolio by extending digital services to its valued patrons through its partner Quasar. This strategic alliance partnership will harness and capitalise the strengths of both Goldmine and Quasar in their respective domains. Goldmine has a vast array of prestigious clientele ranging from PSUs like MTNL, BSNL and Western Railways to international clients like CIBA Vision & G-Data antivirus solutions.

Quasar as the digital arm of Goldmine Advertising will now manage all aspects of digital communication for the clients of Goldmine, which would include account planning, strategy development, media buying, creative development and new initiatives in the online space. Quasar will draw synergies from its team across India to service the clients of Goldmine.

Commenting on the alliance, Madan Singla, Managing Director, Goldmine Advertising, said, “Goldmine Advertising is committed to delivering 360 degrees communication services to its esteemed clients. Our new initiatives in the field of media, BTL, etc., have met with good response and success. Our strategic alliance with Quasar will now bring on board expertise in online and digital services, which we are sure will be beneficial to our clientele.”

Moneka Khurana, Business Head - West, Quasar, added here, “We are really excited about the partnership of service offering through Goldmine. Today, a client is keen on hiring a full service agency to drive both offline and online integration to meets its communication objectives. This partnership has opened up new avenues for both the agencies. We see ourselves as a successful and winning team.”