Haier appoints Magnon to handle digital media biz
Magnon Solutions will manage the social media duties of Haier Appliances, apart from retaining its present set of services for the brand
Magnon Solutions has bagged the digital media account of Haier Appliances and will be handling the company’s social media services. The primary aim will be to strengthen consumer interaction and creating a face for the brand.
Commenting on choosing Magnon Solutions for Haier’s social media services, Shanta Roy Sanjeev, Head of Marketing, Haier India, observed that the consumer durable market in India was extremely competitive. “To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours. Magnon was a more obvious choice for us, not just because of the years of experience, but also the full spectrum digital experience that it offers.” She pointed out that they had initially hired Magnon in 2008 to develop their official website, and ever since they had been catering to various digital needs of Haier.
Reacting to the win, Vineet Bajpai, CEO and Founder, Magnon Solutions, said, “Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our focus will be to enhance the overall interaction between the brand and its customers.”
