Hindustan comes out with special evening bulletin on air strikes

Readers are always looking for news and content in the area of their interest leading to an increase in media consumption and emergence of an ever-evolving consumer. Publications too are looking at unique solutions to satisfy readers. 

Hindustan has executed an industry-first initiative by coming out with a special evening bulletin across 5 states and 21 locations. Priced at Re 1, the special bulletin was well received by readers across all locations who wanted to know more about the air-strike and get information that even TV channels were not able to provide. 

Keeping the public sentiment in mind, besides the 8-page broadsheet, Hindustan deployed On-ground, Radio, Digital and Social platform assets to amplify the reach of the new product. 

On-ground rallies called Tirangaa Yatra were carried across 21 locations and 5 states showcasing solidarity to the Indian armed forces. A special digital edition was carried on livehindustan.com and a WhatsApp bulletin was also shared to circulate authentic and credible information. The initiative was also supported by RJ mentions on radio channels across UP and Delhi.

Hindustan has always stood for providing a new perspective and setting the tone of progress for its readers. It also stands for the core brand positioning “Tarraki Ka Naya Nazariya”. Our cross-media efforts in this initiative clearly demonstrate how Hindustan stayed ahead of the curve and delivered well beyond the usual news cycle,” said Rajan Bhalla, Group CMO, HT Media Ltd. 

Shashi Shekhar, Editor-in-Chief, Hindustan, said, “All consumers have a deep hunger for quality and credible information. Our constant efforts were towards providing the most relevant, real and in-depth analysis of the airstrikes. The overwhelming response from readers and advertisers stands testimony to the relevance of Print, over other mediums.”