HomeShop18 launches Reebok Fangear combos in the wake of IPL
HomeShop18, India’s only 24-hour on air retail channel, has launched ‘Reebok Fangear’ combos in partnership with sportswear brand Reebok. The combos give buyers an option to choose from various teams such as Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. The first show went on air on March 18, 2010, at 8.00 pm.
HomeShop18, India’s only 24-hour on air retail channel, has launched ‘Reebok Fangear’ combos in partnership with sportswear brand Reebok. The combos give buyers an option to choose from various teams such as Kolkata Knight Riders, Chennai Super Kings, Kings XI Punjab and Royal Challengers. The first show went on air on March 18, 2010, at 8.00 pm.
Launched through HomeShop18’s special show, ‘Reebok 20:20 Cricket Mania’, the combo comprises a Reebok Fangear jersey, team cap and a team bat. Each jersey carries the team logo. The cap has an official team logo in the front. The team bats are made of Kashmir Willow for all the four teams. All this is available at a price point of Rs 1,499.
In a prepared statement, Sundeep Malhotra, CEO, HomeShop18, said, “There can be no better way to show your solidarity and spirit for the Indian cricket team than to adorn your favourite team’s apparel collection. HomeShop18 gives an opportunity to cricket fans to feel a part of their team’s efforts and struggle to win the coveted cup. Fans across the 2,750 cities, where we reach, can cheer on for their team by wearing the desirable fan collection by Reebok.”
Sajid Shamim, Executive Director - Sales and Marketing, Reebok India, said, “We are very happy to have partnered with HomeShop18 to capture the ongoing frenzy around the matches and the love of their fans. Everybody, from a small kid to an adult, watches cricket, therefore, like the previous year, we have renewed our association with HomeShop18 to come up with Reebok Fangear so that everyone can support their chosen team in a special manner.”
HomeShop18 is Network18 Group’s online and on-air retail marketing and distribution venture, which launched India’s first 24-hour home shopping TV channel on April 9 2008. HomeShop18 is India’s first comprehensive virtual retail business, operating in a multimedia environment, including television, web, catalogue and other media to reach high quality products and services directly to customers across the country.
