Indie music & sub-culture channel Pepsi MTV Indies launched
The channel will be available across leading DTH & digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created
Indie music and sub-culture channel Pepsi MTV Indies was launched on February 20, 2014 with an all-star music jam featuring some of the biggest names from the Indian independent scene.
Pepsi and MTV India have joined hands to launch this channel. The channel will be available on television in High Definition and Dolby 5.1 surround sound across leading DTH and digital cable platforms. It will also have online presence via a website. Besides, an Indie music discovery app has been created, which is accessible across all Android and iOS platforms.
Deepika Warrier, Vice President - Po1 Marketing, PepsiCo India said, “It is a proud moment for us as we welcome all the artists, friends and fans to the house of independent music – Pepsi MTV Indies. Music is a key youth passion point and Pepsi’s biggest platform globally. We believe that the Pepsi MTV Indies platform will provide an impetus to the growth of the indie scene in the country.”
Aditya Swamy, EVP and Business Head, MTV India added here, “MTV has fired up revolutions that have created pop culture across the globe. Today is another such epic moment when we with our artist friends and partners create the world’s biggest indie stage for the rich sub-cultures at play across India. This collective will transform our entertainment landscape permanently.”
The launch of Pepsi MTV Indies showcased previews to all four platforms that make up Pepsi MTV Indies – mobile, web, TV and live.
