JWT India and Youth Dynamix Pvt Ltd, a specialist WPP youth agency, have joined forces to offer clients a specialist youth consultancy offering. It aims to launch an in-depth Trax Study focused on the youth in India via a joint venture with Youth Dynamix.
The study is the first step in assisting brands in developing strong youth strategies that dovetail their mainline strategy and allow youthful consumers an opportunity to build bridges to the adult brand.
Colvyn Harris, CEO, JWT India, explained, “India’s youth represents the greatest potential to help India realise her economic goals and potential. Understanding their motivations and aspirations in greater depth will ensure we continue to put India on a global stage. For marketers, this understanding represents huge business potential as they convert this segments’ insight into business. We are delighted to partner Youth Dynamix for our clients’ benefit.”
The study will cover a host of categories, including Financial and Shopping Behaviour, Technology and Telecommunications, Media and Advertising, Lifestyles, Attitudes and Family Dynamics.
Jane Lyne, MD, Youth Dynamix, said, “The time has come for all brands to have a comprehensive and ongoing youth strategy. Never before has a generation been so different and the future of one’s brands and services will be determined by one’s ability to connect to this fickle, fast-paced and dynamic sector.”
The study is unique shall not only discover the preferred choice of brands, but also focus on uncovering the core need states, attitudes and beliefs of India’s large and vibrant youth sector.
Youth Dynamix is a leading youth consultancy based in Johannesburg, South Africa. The company consists of three core divisions – Research, Strategy, and Communications. The company has developed a multitude of proprietary tools, methodologies and techniques, which will be brought to the India market in conjunction with JWT India to assist brands in successfully connecting with the youth in a meaningful, consistent, and long-term manner.