Life OK promotes ‘Savitri’ with cinema advertising

Life OK recently launched a disruptive marketing campaign for the launch of its latest offering ‘Savitri’. As part of the campaign, Life OK joined hands with UFO Moviez to create unique cinema advertising campaign for GEC shows. For ‘Savitri’, a four-minute promotional content of a Hindi GEC show played for the first time in cinema advertising in digital theatres, coinciding with the new film releases of the week.

UFO Moviez has a strong screen presence with over 3,000-plus screens across 1,300 towns in India. Life OK introduced the audience to the story and the characters of ‘Savitri’ through the four-minute content capsule and thus, utilised the strength of UFO’s network in the Hindi speaking markets. These content capsules were showcased in around 230 screens in Hindi markets of Uttar Pradesh, Delhi, Gujarat and Mumbai during the screening of various new movie releases.

Commenting on the innovation, Pratik Seal, Marketing Head, Life OK said, “Life OK has always been a firm believer in the term ‘disruption’, whether in terms of content or our marketing strategies. UFO Moviez is a popular platform with a huge reach in the Hindi heartland. We are delighted that along with UFO Moviez, we were able to introduce our show and capture the attention of our audiences.”

UFO Moviez believes that technology and entertainment go hand in hand and this initiative is a new step in utilising digital movie screens as a promotional vehicle/platform.

Commenting on this development, Siddharth Bhardwaj, CMO & NSH, Enterprise Ad Sales UFO Moviez said, “We are delighted to have partnered with Life OK. This partnership is an example of how UFO continuously makes an effort to innovate and provide value to the brands advertising on its network. It’s the combination of UFO’s network strength, execution expertise and innovation that has delivered the desired impact for the campaign.”