Agri-inputs brand Inera has unveiled its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring MS Dhoni. The campaign uniquely brings alive the value proposition for brand Inera while striking a chord with farmers across the country.
Eggfirst, the advertising agency specializing in semi-urban and rural markets, has crafted the campaign. Ravi Banka, Founder and CEO, expressed his excitement, saying, “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”
Dhoni’s association with Inera amplifies its outreach and underscores his genuine commitment to empowering rural communities through sustainable agricultural practices.
Eggfirst is a specialist rural advertising agency.