NetworkPlay in strategic partnership with Oneindia for IP ad monetisation

NetworkPlay, one of India’s leading vertical multi-genre brand ad-networks funded by Capital18, has announced a strategic partnership with Bangalore-based Oneindia.in, wherein the entire India IP advertising monetisation will be solely handled by them. With this development, NetworkPlay will have the most robust offerings with over a billion PVs from its stable for advertisers to latch onto, along with the 20 million plus unique users from its federation making it undoubtedly the clear leader in the brand space in India.

As per latest Comscore ratings, Oneindia has over 3 million unique users from India every month and upwards of 100 million PVs with news, entertainment and regional content leading the pack in its offerings. Oneindia also operates Thatscricket, Thatsmalayalam, Thatskannada, Thatstamil, Thatstelugu, Thatshindi as sub-domain portals in its mother brand Oneindia.in.

BG Mahesh, CEO, Oneindia.in, which is part of Greynium Information Technologies Pvt Ltd, said, “We clearly see that the Indian marketplace is going towards the brand space with more traditional brands taking the Internet more seriously and at this juncture, we were seeking for a partner who are experienced and are evangelising the market right. NetworkPlay, with its impeccable record over the last 15 months, was our automatic partner keeping in mind the yields they have managed to render to their publisher partners. We are excited about this partnership and look forward to a fruitful alliance with NetworkPlay.”

NetworkPlay works with some of the marquee publishers in the Internet ecosystem in India, with partners such as Makemytrip, LinkedIN, Airtel DTH, Big TV, Travelguru and a host of other publishers, who are exclusive in nature and are redefining the ad-network space with a hybrid model with over 150 brands already having worked with them for their business objectives to be met online.

Rammohan Sundaram, Founder and CEO, NetworkPlay, said, “We are committed to delivering value to our advertisers, and this alliance is another step forward in the direction we have set in the marketplace. Oneindia is a big win for us and we know the power of that audience to ensure that it gets the right coverage within advertisers and agencies alike.”

NetworkPlay and Oneindia coming together will showcase the fact that ad-networks will gain prominent share in the advertising pie going forward and the year 2010-11 will be the year of Internet advertising maturing in India, where consolidation with publishers with companies only adds to the power of the network model in total.