Panasonic taps Tier I &II mkts for its latest outdoor campaign
The outdoor campaign is designed to promote Panasonic’s Hot and Cold AC range. Percept Out Of Home has used traditional and large media formats
In order to promote Panasonic India’s ‘Hot and Cold AC’ range, Percept Out Of Home has executed an outdoor campaign. The ongoing campaign for the product is being carried out in Tier I and Tier II cities of North India, including Delhi, Uttar Pradesh and Rajasthan.
The primary objective of the initiative is to communicate the premium features of the Hot and Cold AC to the relevant target audience in the high income category. The activity is being carried out across large size media formats, including unipoles, billboards, gantries, wall wraps and mobile vans.
Commenting the campaign execution, Rajneesh Bahl, Business Head - Outdoor, Percept Out Of Home said, “The creative used in the campaign are distinctive. The message content has retained the lucidity feature combined with a visually appealing product shot. The team has added uniqueness with backlit boxes and pop-up led cut outs in places like Delhi, Gurgaon and Jaipur city. So far, the ongoing programme has been successfully executed, thus making the product visible through OOH.”
