Post DAS, Big-CBS garners 28% share

The successful implementation of DAS in the key metros has resulted in a strong upsurge in the viewership and market share for the Big CBS Network, Reliance Broadcast Network’s joint venture with CBS Studios International. Big CBS has consolidated its position as the premier English entertainment network amongst viewers across metros. According to the latest TAM reports of Week 51 (Source: Dec 16–Dec 22, Digital 4+ AA Sec A, Top 7 metros), Big CBS channels – Prime and Love – have topped the charts, registering a cumulative relative share of 28 per cent amongst all other competing English GECs.

For the same week, Big CBS Love has surpassed Star World and AXN with 3.33 GRPs compared to 3.04 of Star World and 2.58 of AXN (Top 7 Metros, CS SEC A 4+). The channel also garnered all three top positions in the Top Rated Programmes Charts, with ‘Sex & The City’, ‘Excused’ and ‘Life Unexpected’ among CS Females SEC A 4+, 7 Metros.

According to latest TAM reports, the data also highlights the huge increase in the relative share, reach and TSV of the Big CBS channels post DAS (Digital Addressability System), that is during Weeks 48-51 (Market: Mumbai, Delhi and Kolkata. TG: CS 4+ Sec A) compared to the pre-DAS figures. The relative share of Big CBS Prime and Love increased by 93 per cent and 192 per cent, respectively, while the channels’ reach increased by 86 per cent and 124 per cent, respectively. The TSV of both channels also registered impressive jumps with Big CBS Prime and Love logging 33 per cent and 78 per cent growth, respectively.

The Big CBS Network has delivered on its promise of getting viewers the latest, freshest and hottest shows by bringing the latest seasons of hit international programmes such as ‘America’s Got Talent’, ‘American Idol’ and ‘The X Factor’, in addition to various home grown properties such as ‘India’s Prime Icon’, ‘I Love Style’ and more. The Network has also successfully simulcast various international shows, concurrent with the US airing, a strategy that has helped it garner loyal viewers.

Speaking about the achievement, Anand Chakravarthy, Business Head, Big CBS Networks said, “The post DAS environment has demonstrated the power and impact of the Big CBS Network. With digitisation, any existing distribution advantages, legacy competitive channels had, is now nullified with the Big CBS channels available across every headend in the DAS markets. This, combined with exclusive and the latest seasons of leading shows from the US, has delivered proven performance.”