Renault India gets 1 million Facebook fans
Renault began the Indian leg of its digital journey in 2011 with the launch of the brand in India
With the endeavor to keep its customers and fans close to the brand, conversing and engaging with them on a one-on-one basis, Renault began the Indian leg of its digital journey in 2011 with the launch of the brand in India.
Among the first launches were the Fluence and Koleos, with the task of setting the brand on its aspirational path. With digital at its core, Renault executed a Formula 1 campaign the same year, coinciding with the debut of Formula 1 in India. As an engine supplier to the rampaging Red Bull F1 team, Renault India saw a substantial rise in its fan base, reaching the 75,000 mark within weeks of its first ever campaign on Facebook.
Renault then launched its mass market cars such as the Pulse, Scala and Duster which helped Renault to reach more customers and fans. With the Duster, Renault created a community for the owners, the Gang of Dusters – for like-minded people with a penchant for adrenaline-pumping adventure. The community thrives on digital forums and has been acclaimed as one of the best initiatives by Auto Brands to engage with its customers.
Renault’s Formula 1 overtook Airtel India and Mercedes Benz and becoming The Most Influential Brand during the 2013 Formula 1 Airtel Indian Grand Prix (source: Social Bakers) with a score of 87 per cent. Airtel India and Mercedes Benz received scores of 34 per cent and 56 per cent respectively.
Renault India currently accounts for more than 10 per cent of Renault’s global Facebook fan-base, only behind Brazil and Turkey.
