Star Sports: 930 million minutes clocked on TV during Wimbledon 2024

Star Sports’ total watch time during the coverage of Wimbledon 2024 has increased by 40% compared to the previous edition and clocked a record 930 million minutes, the network has said.

The 2024 edition of the “Grandest Slam” attracted 36.3 million viewers, representing a 176% increase compared to the 2023 edition, according to the latest data from BARC.

The Hindi coverage reached 18.4 million unique viewers.

Star Sports Select 1 and Star Sports Select 2 also watched 106 minutes of the tournament on an average and clocked 7% growth in overall watch time.

The gentlemen’s singles final, featuring a much-hyped contest between Carlos Alcaraz and Novak Djokovic, saw a 22% increase in TVR from the previous best Grand Slam Final. The ladies’ singles final between Barbora Krejcikova and Jasmine Paolini secured a 91% increase in TVR compared to the previous best edition.

Sanjog Gupta, Head – Sports, Disney Star, said, “Star Sports has taken the tradition and prestige associated with Wimbledon to new viewers this year. Our production efforts entailing live coverage in Hindi, programming efforts entailing improved surround programming and highlights in Telugu and Kannada and marketing efforts entailing a consideration-driving 360-degree campaign have piqued the interest in the ‘Grandest Slam’, fuelling its growth. The enhanced viewing experience served to Tennis fans and viewers of Star Sports Select network has also fuelled a significant boost in engagement metrics.”

Usama Al-Qassab, AELTC Commercial and Marketing Director, All England Lawn Tennis Club (AELTC), said, "Broadening our audience in India is key for Wimbledon to achieve its global targets. Disney Star is a critical partner and has contributed significantly to the exponential growth of the Wimbledon brand which has never been stronger in India. We look forward to building on those results in 2025."