Strategem Media organises 5th annual open program under its Media RHYTHM series

Will digital media replace print? Is digital media as effective as TV for FMCG products? Is TV alone enough for FMCGs or does it necessarily have to be combined with digital media? Questions abound. But there can only be one correct answer for each of them.

That is the basic aim of a training program – on how to integrate digital media with traditional media.  This 2-day program is being organized by Stratagem Media – a company that has been engaged for more than two decades in media training - and this is the 5th annual open program under its Media RHYTHM series.

What is the Media RHYTHM series

According to Sundeep Nagpal, the Founder-Director of Stratagem Media, these programs are designed to enhance both, knowledge and skill and bring participants up-to-date with the latest practices being adopted in the media business.
Over the last five years, the themes of the Media RHYTHM series of programs have been relevant in their time. The topics have kept pace with the current needs of the industry. In the near future Stratagem Media hopes to venture in a bigger way into this space.

The prospects

Nagpal feels that anyone who has anything to do with the business of media or who is in the field of marketing would stand to benefit from this program.

The program has something special to offer to media planners and sellers of traditional media – it would be an ideal opportunity for them to understand how to apply and add the learnings of digital media & digital marketing to their job profiles.

So, all in all, this is meant for professionals from media agencies, marketing companies as well as media houses.

The theme & approach of this program

Nagpal feels that this time, it would be relevant to combine the understanding of Digital media with that of Traditional media, since, hitherto, these have been functioning in their own silos. This program has been titled – The Big Fat Media Wedding – Digital weds Traditional Media.

Nagpal says that, more than 50 % of the program is devoted to Digital marketing – it breaks up into separate modules on Search, Social, Mobile and Display. 

There are separate modules on Media measurement, Creativity in Media & even one on ‘How to integrate multi-media for a given campaign’.

It is designed to be fairly experiential. Participants will get a chance to think and do. They will be presented some case studies and put through a few exercises – on creativity and strategy development as well as some hands-on analytics.  

The content and the trainers

Nagpal explains that the program has been conceived more like a workshop. And over two days, it offers the bandwidth to deep dive into the concepts, metrics & practices.

And given the variety of topics, four specialist trainers are conducting seven different modules of this program. They are all highly experienced specialists in different areas of the media business.

R.P. Singh : who will handle the digital module, has been in the digital space for as long as it has existed in this country. He was with Group M and McCann (APAC for Commonwealth), and now is the CEO of a Delhi-based digital company called Sirez. 

Bharat Kapadia : is the man of ideas and has more than 35 years, mostly as a publisher, with four prestigious media houses in this country.

Suresh Balakrishna : who has spent more than 28 years and has had considerable experience on both sides of the media business – planning/ buying as well as selling, and now heads BPN – a media buying division of IPG.

Sundeep Nagpal : In a professional career, (of 28 years) Nagpal has interacted intensely, with media sellers and advertisers, and he feels there’s a lot of scope to bridge the gap.

Registration

To register, please click here.