TheOneAlliance adds Neo to their bouquet of channels

In line with its ‘Best of Brands’ philosophy, MSM Discovery Pvt Ltd, popularly known as the TheOneAlliance, has established a long-term strategic relationship with Neo Sports for a pan-India distribution for its premium sports channels – Neo Sports and Neo Cricket.

Commenting on the tie-up, Man Jit Singh, CEO, Sony Entertainment Network, said, “We are delighted to welcome Neo Sports and Neo Cricket to TheOneAlliance family. Having Neo, with its coverage of BCCI cricket, complements the strength the bouquet draws from IPL and gives our bouquet the two largest cricket properties and a year round sports presence. TheOneAlliance has a significant presence in every genre and is the strongest distribution bouquet in India.”

Speaking on the partnership, Harish Thawani, Chairman, Neo Sports Broadcast Pvt Ltd, said, “TheOneAlliance and Neo Sports Broadcast Pvt Ltd distribution deal is a strategically sound arrangement. The OneAlliance has a proven track record of quality distribution, and Neo Sports Broadcast Pvt Ltd has key properties on Neo Cricket and Neo Sports. This deal will provide an extremely robust platform for higher reach and empower the viewers to consume quality sports properties.”

NP Singh, COO, Sony Entertainment Network, added here, “TheOneAlliance has established itself as a very strong distribution bouquet by offering the best in class channels in every genre, and the addition of Neo Sports and Neo Cricket further strengthens this positioning. We are extremely pleased to have these channels in TheOneAlliance family.”

Rahul Johri, SVP & General Manager - India, Discovery Networks Asia-Pacific, said, “Inclusion of Neo Sports to our portfolio reinforces the strength and potential of MSM Discovery. We are a strong brand with an extensive distribution network and provide a compelling platform to our partners, giving them a distinctive competitive advantage. This alliance only reaffirms our strong positioning and commitment to offer the best.”