At a time when brands are finding it a challenge to maintain a constant connect with the youth population, some of the world’s leading youth marketers from the UK, India, China, Malaysia, Japan, Indonesia, Finland, Singapore, Nigeria and South Africa, have come together to form a partnership that will work with international brands to understand and reach out to young people all across.
The partnership will enable collaboration between global domain expertise and localised insights to provide cutting edge consultancy for products and services wanting to expand throughout the world. Each of the partners will share their proprietary youth marketing tools and domestic case studies to further strengthen the offerings.
Graham Brown, Founder-Director, Mobile Youth, from London, said, “This is a unique partnership, which will fundamentally focus on knowledge-sharing and tapping into the often ignored under current amongst the youth population, which forms the basis of their opinions, purchase decisions, buying triggers and life patterns. Each of our partners has developed links with different segments within the youth population, which will be a great source of insights for our clients.”
India's Electronic Youth Media Group has come on board this partnership with the aim of opening doors for a number of international youth brands and SMEs wanting to explore the fastest growing youth population in the world.
Samyak S Chakrabarty, Managing Director, Electronic Youth Media Group, said, “There are a number of companies associated with our other partners who are keen to enter India in a big way. We are excited to work with them in understanding and reaching out to India’s diverse youth population across regions. This partnership is perhaps the world’s largest of its kind, which will enable talent sharing, joint business development, creating a databank of valuable insights from across the world and moreover provide a single access point to clients for a number of services.”
Mobile Youth (UK) recently launched ‘What Youth Think’, claimed to be the world’s first specialised youth research and marketing agency, which will be essentially managing this partnership. They have over 200 clients spread across 60 countries, including Vodafone, Telenor, Samsung, Nokia, MTV, the European Commission, etc.
Electronic Youth Media Group is one of India’s first specialised youth communications groups, which owns Concrea Communications, Youth Portal and Youth Scene. The Group will soon be launching one of the world’s first courses on youth marketing, an academically unexplored subject.
