Uninor to be Unitech Wireless’ identity in India

Uninor will be Unitech Wireless’ name in India. The brand will carry the philosophy of empowering customers by unleashing opportunities in their daily lives and by placing people – both customers and employees – first. The brand also unifies the global telecom expertise of the Telenor Group and the presence in and understanding of the Indian market of Unitech Ltd in a common brand identity.

The brand will be driven by a set of four core values – Make it Easy; Be inspiring; Keep promises and Be respectful. The brand vision is: ‘We exist to help customers get the full benefit of communication services in their daily lives’.

Stein-Erik Vellan, Managing Director, Unitech Wireless, explained, “Uninor, as our brand, is much more than a name and a logo. It stands for a set of ideas and a way of doing business and, most importantly, a philosophy that puts people first. Our brand will be our commitment to connect people with opportunities in India.”

Uninor as the identity of Unitech Wireless’ in India emerged is an outcome of the collaboration between the company and its shareholders. The brand emerged as a clear choice that was distinctive in the market, a true representation of the organisation, evocative of positive associations, memorable, easy to pronounce across regions and conducive to a bold visual identity.

“Products and services you can understand, choose and use quickly and easily; no waste, no jargon, no complications; exciting new ideas and new ways; making what we say happen, on time and to the very best quality; respect to every single customer as an individual first – Uninor will be one word for all of these. This will be our differentiator in the market, not just the brand, but what we will make it stand for,” said David Meneghello, Executive Vice-President, Marketing, Unitech Wireless.

Unitech Wireless is a joint venture company of India’s second largest diversified real estate major Unitech Ltd and Norway-based world’s 6th largest mobile services provider Telenor Group. At present, the Telenor Group has already invested Rs 2,620 crore through new shares in the joint venture company with an agreement to raise this to Rs 6,120 crore to hold 67.25 per cent stake.

Unitech Wireless holds a pan-India UAS license to offer mobile telephony services in each of India’s 22 circles. It has also received spectrum to roll out these services in 21 of the 22 circles and intends to roll out its services in select circles by the end of 2009.