Videocon launches 9 more mobile handsets; marks entry in CDMA space
After the successful launch of its Mobile Phones Division in October 2009, Videocon Group has now launched nine more handsets, thus enhancing its current offering from 12 handsets to a total of 21 handsets.
After the successful launch of its Mobile Phones Division in October 2009, Videocon Group has now launched nine more handsets, thus enhancing its current offering from 12 handsets to a total of 21 handsets.
With CDMA expected to hit the high growth mark with the advent of Open Market handsets, Videocon has launched ‘Videocon VC1425’, positioned as Grab the Power of 3. This combines both GSM and CDMA technologies in a handset with 2 SIMs and 1 RUIM. In the GSM phones, Videocon has enhanced its presence in sectors like Music Category (2 models); Camera Category (2 models); Multimedia category (2 models) and Touch category (1 model).
Anil Khera, CEO, Videocon Mobile, said, “With a wide range of products and accessories, coupled with an extensive dealer and distributor network and a reputed service partner with a nation-wide presence, our aim is to emerge as a leading player in the Indian mobile phone market soon.”
Rahul Goel, COO, Videocon Mobile, said, “We are offering a wide variety at value for money proposition. There is a huge potential in the market and a large base of consumer untouched through the country. Other than urban-semi urban, the rural market is expanding rapidly. Our objective is to be a one stop shop for the customer, and cater to each and every class and age with a price range of Rs 1,300 to Rs 19,000 on the premium side.”
Videocon works with original design manufacturers and enables the global suppliers to offer customised phones in terms of different and easy to use user interface, colours, applications, content for entertainment, etc. The focus is on the widespread sales and marketing network as well as an excellent after-sales service.
Videocon has already established a pan-Indian presence for its new range of cell-phones, and is poised to emerge as the largest Indian operator in the segment. The company is also aggressively spreading across the country by appointing an extensive network of dealers and distributors, with an emphasis on reach and penetration.
