What’s-On-India is preview partner for Gajab Desh Ki Ajab Kahaaniyaan

Hindi GEC Imagine TV has roped in What’s-On-India as the exclusive preview partner for their new reality show ‘Gajab Desh Ki Ajab Kahaaniyaan’, which went on air from July 29, 2011. The show, which airs on Friday-Saturday at 10 pm, is hosted by Rakhi Sawant.

As part of this relationship, What's-On-India will promote ‘Gajab Desh Ki Ajab Kahaaniyaan’ on all its platforms, including the What’s-On-India channel, on the WhatsOnIndia.com portal, on social networks including Facebook, Twitter among others and inside media trade.

Commenting on the tie-up, Nikhil Madhok, Senior Director - Marketing & Communication, Imagine TV, said, “Imagine TV has been in the forefront of bringing innovative and quality reality programming to audiences. The launch of ‘Gajab Desh Ki Ajab Kahaaniyaan’ is yet another step in this direction. What’s-On-India will undertake a series of interesting promotional activities including contests, program showcase and exclusive website e-promotions to drive awareness for the show.”

What’s-On-India’s mandate in this engagement is to lead viewers via exclusive previews and extended showcase slots on their channel plus online and social network triggers to the original programme on Imagine TV.

Commenting on the development, Abrar Shaikh, GM, What’s-On-India, said, “Imagine TV has engaged with us for their most promising properties this quarter ‘Gajab Desh Ki Ajab Kahaaniyaan’. The challenge today with tremendous amount of action in the Hindi Entertainment space, is for good shows to find their right audiences. We are ensuring a big consumer and trade push from our end to generate curiosity and eyeballs for this show. Along with these promotional initiatives we will be running continuous contests on all our platforms to draw viewer curiosity. We are stunned with the quantum and quality of the initial response and will help Imagine TV exploit the same for creating more viewers.”

Audiences will be treated to a series of the bizarre incidents and stories from across the length and breadth of the country, which will leave them in splits.