Yahoo announces UnCannies contest winners
Yahoo! India has announced the grand prize winner for ‘UnCannies’ which is a platform to showcase the best advertising work in print, outdoor, radio, online and broadcast mediums.
Deepti Deorukhkar of Public Ambience, Mumbai, won the Gold at UnCannies, an all-expense paid trip to the Cannes International Advertising Festival 2009 for her fresh and sharp ‘Back Seat Quickie’ campaign selling the brand ‘Cupid Condoms’. Also, three silver prize winners took home Apple iphones.
Creative agencies as well as individuals from print, television, radio, outdoor and the digital medium posted over 1,000 of their best work on the UnCannies website. The participation had a nationwide appeal, going beyond top metros to include Tier II and III cities in Himachal Pradesh, Haryana, UP, Bihar, Jharkhand, West Bengal, Madhya Pradesh, Gujarat, Maharashtra, Andhra Pradesh, Kerala and Tamil Nadu.
UnCannies also received entries from a cross section of advertising industry including top creative agencies like O&M, Leo Burnett, Publicis, Euro RSGC, JWT and some leading brands like IBM, Star India, Naukri, Fever 104 FM and WWF among others. Print creatives dominated entries followed by outdoor, radio, television and digital.
“Through UnCannies, Yahoo! India has established a powerful platform for fresh ideas and young creative talent. It has helped several young and aspiring advertising professionals, showcase their creativity including their unpublished work. We would like to congratulate all the winners and hundreds of other people for participating and making UnCannies hugely successful in its very first year,” said Nitin Mathur, Director – Marketing, Yahoo! India.
UnCannies saw a huge amount of creativity ranging from social issues and social marketing to mainstream product marketing and campaigns for brands one has never heard of. The contest involved participants showcasing their creative masterpieces directly onto the contest website and the users rating the shortlisted creatives. An elite panel comprising of the ad gurus — Cyrus Oshidar (BBC), Pushpendra Misra (Flying Saucer Films), Malvika Mehra (O&M Advertising) and Karl Gomes (Digital Rediffusion Y&R) — scrutinised the works of art and selected the final winners.
