Zapak brings international stationery brand Crayola to India

Zapak Games, the licensing & merchandising arm of Zapak Digital Entertainment Ltd, has announced their association with global stationery brand Crayola. Zapak Games will exclusively distribute Crayola’s products in India.

This 108-years old company is world renowned for its products like crayons, markers, paint and many more. Crayola is a high-end creative product targeted towards children and teenagers. It is the leader in the stationary space and has innovative products like washable markers and crayons, Silly Putty, and an entire range of Color Wonder and Color Explosion products.

Commenting on this association, Vaibhav Odhekar, Business Head, Zapak Games said, “The Indian audience is now quite exposed to international brands and quality it offers and so want the best of everything especially when it comes to products for their kids. Crayola is a world leader in stationary products and this is the perfect time for it to enter the Indian market. We are thrilled to have associated with them in India. We believe that with Zapak Games’ robust distribution network and Crayola’s quality products we will captivate the stationary space in the country.”

“Crayola is very pleased to be working with the Zapak team to market and distribute Crayola products throughout India. We understand the important role creativity plays in Indian culture and we are confident children and parents will have fun and enjoy playing with Crayola products. Through Zapak’s comprehensive distribution network and supporting infrastructure, Crayola product will be distributed to toy, stationery and bookstores channels across the modern trade chains and traditional trade outlets. We look forward to sharing a long partnership with Zapak and will provide the necessary support to ensure success,” said Andrew van Oosterwijck, Leader, Business Development - Asia Region.