Mom-to-Mom Marketing
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
Q] Can you tell us about the impact of community-building on the popularity of Slurrp Farm?
Community-building has been integral to Slurrp Farm from the very beginning. We’ve involved kids and parents in crafting healthy and tasty food options from the get go. Before launching our first batch of cookies, we conducted a taste test at a primary school in Gurgaon, inviting parents to let their kids sample our products and choose their favourites. The response was overwhelmingly positive with 98% of the parents being thrilled about having healthier alternatives for their children. We were also pleasantly surprised by the kids’ choices, as they favoured options like ragi, and honey & oats over more expected flavours like chocolate. As a result, those became our first two cookie offerings.
We also leveraged Facebook groups to promote our products in cities like Delhi, Bengaluru and Hyderabad.
Q] You have been running the successful ‘Yes Moms’ initiative for a few years. How does that factor in your brand’s success?
‘Yes Moms’ has been a successful platform for us, bringing mothers together and discussing their experiences. We gather mothers from all walks of life and create a shared experience wherein they can learn and grow together. And with the conversations moving towards equal parenting – fathers also getting involved in kids’ health & nutrition, we have opened up the community to dads as well this year. It’s going to be ‘Yes Moms & Dads’.
