International News
INDIA’S ARCHITECTURAL FRATERNITY STANDS AT A CRUCIAL JUNCTURE, ENCOMPASSING VARIED DESIGN DISCIPLINES, MODERN TECHNIQUES & TECHNOLOGIES.
Discover how Slurrp Farm’s Co-Founder, Meghana Narayan, helped build a community of trust to create nutritious & tasty food for kids. Dive into this inspiring success story!
As the world is going green, Jyoti Kumar Bansal, Tata Power’s Chief of Brand Communication, discusses how Tata Power is pioneering the change in the power sector
Laurinda Pang, CEO of Sinch AB, spoke on expanding beyond SMS, growing demand for businesses to connect with consumers on digital channels and more
Nipun Marya, Chief Executive Officer of iQOO, talks about the brand's new campaign film with Bhuvan Bam, festive season plans, and more
Growth of Digital is projected to be 17%, TV 8% and Print 7%, according to the Pitch Madison Advertising Report (PMAR) released today
The brand bagged gold under the ‘Best Multi Mobile Channel Campaign’ sub-category
As per reports, this initiative is part of a broader effort to strengthen the broadcaster's presence in the U.S. and beyond
The Washington Post intends to cut 240 jobs across its newsroom and has not ruled out involuntary layoffs if necessary
With over two decades of experience Jabri-Pickett brings a wealth of knowledge and expertise to his new role
Prior to this, Grieve was Chief Creative Officer at Abbott Mead Vickers BBDO
Nair's career at the global consumer goods company spanned 30 years, most recently as the Chief of Human Resources and a member of Unilever's executive commmittee.
The report also says that global advertising, including U.S. political, to exceed $1 trillion in 2026, up from $641 billion in 2020 and $522 billion in 2016
Agencies including Carat, Havas Media Group, Initiative UK, iProspect, MediaCom, Wavemaker & Zenith, which are responsible for more than £7bn in 2020 media billings, have committed to using IPA’s tool
The platform ‘From the Desk of Donald J Trump' will allow the former US president to communicate directly with his supporters
Tourism New Zealand Board Chair, Jamie Tuuta, shared that Monchy has done a fantastic job as an interim CE in a uniquely challenging time for the sector and the organization
Campbell will be responsible for global strategy and corporate development and will report to Mark Zagorski, CEO of the company
In his new role, Hardman will lead the Global Distribution teams working in Singapore, Mumbai and Seoul, as well as hold responsibility for developing the Asia growth strategy across the region
The International Olympic Committee has announced that the new schedule for the games will be worked out in the coming weeks
In his previous stint, Chaudhari was Senior VP, Regional Client Services Director, Gillette and Duracell, Grey Group, Singapore, Shanghai & Hong Kong
Collette moves from Ogilvy Singapore where he was Executive Group Director, Social & Content Studio
Marijn Dekkers steps down as Chairman of the board with immediate effect
Kimberly-Clark switches creative agency from WPP to Accenture Interactive. This is another major win for the agency post-acquisition of Droga5
Front pages of news dailies were blacked out to convey an impression of censorship on information disseminated
Prior to this, Barlow was Global Marketing Director at YouTube
The joint entity’s emphasis will be on rich, innovative brand storytelling throughout the entire customer journey
The former Mindshare MD, who has also been previously associated with top global media agencies like PHD, Maxus and iProspect, replaces Mandy Henry
Previously, Nelson was Managing Director, Turner North Asia and South East Asia Pacific
Presca to join in March, will manage operational, financial and commercial aspects of the business and lead the Clarks strategy with the Executive Committee
O'Leary has more than 37 years of operational and leadership experience, having served in several strategically important executive positions at companies like General Mills & PepsiCo
Time Inc. consistently makes impressive double-digit profit margins and is considered by many a good media business, a still-growing company with as-yet-unlocked potential synergy with the rest of the Time Warner operation. Yet everyone from the Time & Life Building to Wall Street and Nebraska keeps on wondering when the property is going to be dealt.
It's official: Johnson & Johnson has put its $3 billion global media-buying and -planning account into review. A global media review has been anticipated since J&J began the $16.6 billion acquisition of Pfizer's over-the counter drug and personal-care business in October 2006.
How would you like to advertise in professionally created video content, available online with massive scale and reach?
What emerging channels will nab the most marketer interest this year? Despite the hype around tactics such as mobile and gaming, adoption of those areas is still low, according to a Forrester survey of interactive marketers.
The allure of consumer-generated content -- and the ad revenue it could generate -- has fueled two of the biggest deals in the digital space, Google's $1.6 billion YouTube purchase and News Corp.'s $580 million MySpace buy. The next space for user-generated content to conquer: the mobile phone.
Created by Ogilvy, Delhi, the campaign targets the airline’s primary markets of Delhi and Mumbai, with a mix of outdoors, newspapers and magazines for its award-winning Upper Class flight.
While there are obvious caveats with any measure of Internet audience—the FIM number includes properties besides MySpace, and Yahoo has some social-networking sites—the numbers show where the prevailing traffic winds are blowing. They are going in the direction of properties that allow users to connect with other users and create their own content. For advertisers and media buyers, the next step should be to simply follow the eyeballs and soon a proportionate number of ad dollars will flow toward MySpace and its competitors.
Traditional advertising plays a key role in prompting consumers to search for merchandise online, according to a study by the Retail Advertising and Marketing Association (RAMA) and BIGresearch.
In an unprecedented joint offensive aimed at defending the audience of the traditional networks on the Internet, News Corp. and NBC Universal have formed a partnership to launch a Web video distribution channel to challenge YouTube.
Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.
Corporate videos aren't most people's idea of must-see TV, but a few brands are betting that consumers will seek them out on the Web.
Time magazine delivered the first issue of its big redesign last Friday, so Advertising Age asked an unusual mix of observers -- including media buyers, the editor of In Touch Weekly and Radar's creative director -- to play Monday-morning quarterback and tell us what they would have done differently.
Staid Johnson & Johnson is proving to be marketing's Elvis Presley: While rivals talk up nontraditional marketing without changing measured-media spending habits much, J&J's adopting the King's refrain: "A little less conversation, a little more action."
You've heard it a thousand times: Content wants to be free on the internet. Of course, there's just one little problem with that -- it costs a lot of money to make a lot of that content.
International: Magazines do video, with Brightcove Rodale, Hachette, Hearst team with web-TV company
Magazines' essentially forced march into the video business accelerated today, as Hachette Filipacchi Media U.S. and Rodale unveiled their partnerships with Brightcove, the web-TV company, to help build out their video offerings.
For brand marketers using search, a brand name may be their best asset. That's the finding of a recent Travelocity study, which challenged assumptions around the "portfolio approach" to paid search, a common practice in which marketers buy a wide variety of both brand terms and nonbranded terms -- like when an automaker buys its brand terms but also buys "SUV" or "convertible."
Nielsen's commercial-ratings data hasn't been released yet -- advertisers and networks alike will have to hold their breath until May -- but marketers want to be sure their needs are going to be met as the industry makes the shift from program ratings (how many viewers watched a show) to measuring how many viewers stayed put for the ads.
Viacom has filed a suit against Google for massive intentional copyright infringement of its entertainment properties by YouTube. Besides damages, the suit seeks an injunction prohibiting Google and YouTube from further copyright infringement.
Publishers, marketers, mobile-commerce companies and even a growing group of bloggers are building websites heavy on text and light on simple graphics for quick loading on the mobile phone, whose connection speeds are akin to dial-up connections in the web's early days.
As more consumers go online to research and shop for services, the local-search market is expected to grow to $13 billion in 2010 from $3.4 billion in 2005, according to research firm Kelsey Group.
Maybe it's no surprise that Google's effort to help small and medium-size advertisers buy offline media such as newspaper space and radio spots appears to be working. What is surprising, however, is that the newspaper and radio folks aren't sounding the least bit spooked by it.
Make your brand marketing useful to your consumers. Orient around the big idea. Measure everything. That such mainstream, macro-marketing concepts played starring roles at the inaugural Ad Age Digital Marketing Conference underscored the fact that digital can't exist in a media silo anymore-but instead needs to be central to everything marketers and their agencies do.
Brand relationships and authenticity are, after all, the critical foundations of print. Given the past decade's focus on digital, it might seem counterintuitive that the same qualities that make print unique prime it for success in the attention economy.
Twenty-five percent of those surveyed said they would use mobile Web access more this year. The mobile Internet still has a long way to go before it becomes a mainstream media habit or viable advertising medium, but signs point to heightened consumer interest that should result in more enthusiasm among big brands.
Nokia has announced two mobile advertising services, Nokia Ad Service and Nokia Advertising Connector. Nokia Ad Service is a fully managed service for advertisers to conduct targeted advertising on mobile services and applications.
Procter & Gamble Co. Global Marketing Officer Jim Stengel once famously declared that "today's marketing model is broken." So why, three years after that declaration, is the old model still working so well for P&G, which has been on a sales-growth tear built on record ad spending in the U.S.?
User-driven content and video will take on a greater role at magazines’ Web sites as they seek to make the most of the Internet’s unique properties. That was the message publishing execs sent from the Magazine Publishers of America’s annual digital conference, titled Connecting with the Consumer.
It may be dumping hundreds of millions of dollars into an old-school TV campaign for its latest operating system, but Microsoft expects it will move the majority of its ad budget into digital channels within three years.
The U.S. mobile TV business hit a milestone of sorts this week as Verizon Wireless launched its mobile-TV offering in 20 markets and pioneer mobile-TV company MobiTV said it has surpassed 2 million subscribers worldwide, about three-quarters of them in the U.S.
Procter & Gamble's Jim Stengel described a major cultural shift that he believes is turning the world's largest marketer into a starter of conversations and a solver of consumers' problems rather than a one-way communicator. "It's not about telling and selling," said the global marketing officer of the company that once lived by that simple mantra. "It's about bringing a relationship mind-set to everything we do."
Tony Gulisano has been tapped to oversee the strategic direction and day-to-day operations of Clio, the international awards programme. He is among the most experienced in the field of advertising awards, having served with Clio for more than 25 years.
What does your Starbucks smell like? Probably not fresh-roasted coffee, one of the many things that has the chain's boss worried his all-powerful brand is getting cold.
Google is desperately trying to wedge itself into the $65 billion U.S. TV-ad-sales market. Those close to some of the talks the search giant has had with TV executives said Google's first priority is to persuade broadcast networks to let it sell their 30-second spots. To that end Google has had talks with the broadcast networks, cable programmers and several cable operators, including Comcast and Cablevision.
Ad agencies are failing miserably to deliver what clients want -- never mind that most marketers can't measure what they're getting from their shops anyway. The findings of a just-released Forrester Research survey are bleak for ad agencies.
Leveraging solid performances by operating units across all geographies and marketing disciplines, WPP Group reported a 15 percent increase in 2006 pre-tax profit to $1.26 billion on a 10 percent revenue rise to nearly $11 billion, compared to the previous 12 months.
Google's VP-advertising sales, Tim Armstrong, touted his company's ability to court brand advertisers during a question-and-answer session at Bank of America's Technology Conference today.
According to a new report released on Feb. 21 by the investment bank AdMedia Partners, which found that among the 3,200 companies participating in the survey 87 percent expect to either explore making such a deal or be approached by another prospective buyer in 2007, and nearly half expect they’ll complete a deal this year.
When a "customer" called Wal-Mart to track an order, then attempted to get additional information, the automated voice system politely told them their complete satisfaction was a priority, followed by "Goodbye," and then hung up.
Brace yourselves, ad agency folks. Despite the love and pride you feel for your slick 30-second spots, your flashy rich media banners, your brilliant media placement strategies—there are people out there that don’t like your work all that much, and they’ll do whatever they can to avoid it.
The twice yearly ABC circulation figures confirmed what some magazine industry executives feared: sales of some of the UK's biggest titles are in freefall as readers migrate online.
The cola wars are back, and oh, how Plato would have chuckled. Yes, its new campaign from BBDO Worldwide, New York, suddenly is attempting to imbue Pepsi's logo -- in Platonically correct fashion -- with a life of its own.
Google has made a foray into in-game advertising with an agreement to acquire Adscape Media for $23 million. The acquisition is expected to enable the search giant to extend its online ad-serving system to a growing online gaming market.
Dennis Publishing, publisher of Maxim, Stuff, Blender and The Week, announced today that it has put its stable of titles on the block, retaining media investment firm Allen & Co. to explore strategic alternatives.
Now that blogging, YouTube and MySpace have made it possible for anyone to become a reporter, producer or social advisor, what used to be a frightening possibility for advertisers and marketers has become a startling reality.
A profanity-laced video of a screaming bride who cuts chunks from her hair in a fit over her style drew 12 million YouTube views and reams of publicity, including segments on "The Tonight Show with Jay Leno" and "Good Morning America." At the same time, one of the biggest package-goods display ads on YouTube by a rival marketer generated a mere fraction of the views and attention -- but appears to be making its sponsor happier.
Mac's on the attack. As Microsoft threw public parties in Times Square to celebrate its Vista operating system and lavished an estimated $500 million on the launch, barely a peep has been heard from Cupertino, Calif. -- until now.
Marketers have added another item to the multichannel checklist: wikis. A wiki, popularized by the community-created encyclopedia site Wikipedia, is an easy way for a group of users to collaboratively author content.
Contrary to the perception that the Internet is siphoning older kids away from television, a report by Magna Global analyzing Nielsen Media Research data shows that average 24-hour TV viewing by tweens 9-14 years old and teens 12-17 was stable in 2006 compared to the previous year.
Goodyear's iconic airship hasn't been in the brand's ads since the 1980s, but the company will exhume it with a new campaign themed, "Get there," launching Feb. 18 during the Daytona 500.
Even as it revels in its best performance in decades, McDonald's is undergoing a $1 million to $2 million global-brand-strategy study and shifting national creative duties on its largest business -- the $100 million breakfast account -- to ensure it doesn't "take its eyes off the fries."
The garbage truck may have become the latest advertising vehicle of the future. Ads on New York garbage trucks have worked so well for the marketers of Glad trash bags -- boosting the brand's market share by two percentage points in the city through December -- that they're now looking to try the tactic elsewhere.
Online advertising may be the fastest-growing segment of media spending, but the second-fastest is out-of-home -- so it's only fitting that two of the web's biggest players are angling for a piece of the $7.4 billion expected to be spent on U.S. outdoor advertising in 2007.
Now that out-of-home is expanding into an $8 billion industry that stretches far beyond billboards, it was only a matter of time before interests among the myriad players diverged. Enter the Out-Of-Home Video Advertising Bureau, which opened up shop this week to start educating agencies and advertisers about screens outside the home.
The controversy over whether TV ads cause obesity in children is mounting again as Kansas Sen. Sam Brownback and Federal Communications Commission Chairman Kevin J. Martin unveil plans for a Valentine's Day forum to look at voluntary steps that might lessen the risk.
Behavioral targeting is poised for a $1.5 billion year, according to eMarketer. And it makes sense: While the medium is seeing an influx of new dollars, there's a finite amount of premium contextual inventory for marketers to buy. Behavioral targeting is a way to sell more people-targeted advertising online and better use nonpremium inventory that may not have a natural commercial context.
Just when we were getting used to it, the page view has been declared dead. There are many reasons for its passing, having to do with how web pages are now made and how web content is now distributed. But there is one seismic implication to this - in media, mass is over. Size doesn't matter.
Time chases us all, but it has been gaining on Time magazine particularly relentlessly. So, last week, the venerable US news weekly changed its publication day to Friday from Monday and began a relaunch designed to ensure that the publication, both in print and on the web, regains its former place in the media constellation.
Most marketers wouldn't think of launching TV and print ads without testing them first, but online ads typically have been introduced with little or no testing.
The media conglomerate and research organization known as VNU Media has rebranded as The Nielsen Company. Among the changes that come with the name are the launch of a revamped corporate Web site at Nielsen.com and new corporate graphics. The new identity will be rolled out across all company divisions through 2007.
Young & Rubicam has landed global creative duties on the launch of LG Electronics' new 1080p model of high-definition, flat-screen televisions, the WPP Group agency said.
Google and CBS have spent the last year getting to know one another, and clearly have found that each has something the other can use. Which is why the worst-kept secret in the media world at the moment is the deal the two are negotiating and expect to finalize very soon. That's not surprising-but CBS allowing the search giant entry into the $68 billion U.S. TV advertising business would be.
YouTube is considering creating a linear TV channel compiled from the video clips submitted by its users. Speaking at the Consumer Electronics Show in Las Vegas this week, the vice-president of content, Kevin Donahue, said the company had been considering the idea of a creating TV shows and might even extend that into a full channel.
The internet's effect on newspaper advertising has been "overstated", according to the Trinity Mirror chief executive, Sly Bailey.
PepsiCo is set to change the look of its bottles and cans every few weeks this year, “to attract teens and young adults with images of sports, music, fashion and cars,” the company.
The least-surprising pact Google likely will do all year is an impending one with CBS. Such a deal, according to people familiar with negotiations, includes everything from licensing content to Google Video to giving up radio inventory to Google's fledgling audio advertising service.
About this time a year ago, executives at most large entertainment companies were coming to terms with stock performances that couldn't keep pace with the major averages. Walt Disney, News Corp., Time Warner and Viacom were each off about 10% in 2005. Investors looking for healthy returns more likely found them in new media than old.
The Ogilvy Group is the latest major agency group to realign its so-called activation services in hopes of better serving its clients. The resulting entity, OgilvyAction, is a 36-country, 1,000-employee hybrid of branding-and-behavior specialist .
According to an internal company document, Coca-Cola Co. plans a huge tactical push behind the brand this year to retain cola drinkers in its franchise. Coke Zero, which has no calories but claims a taste profile similar to flagship Coke, "is critical to the health of the portfolio to transition males before they leave" the carbonated soft-drink category.
With more than 200 million U.S. consumers walking around with mobile phones, it's only a matter of time before marketers find a way to fully utilize them as an ad medium.
The Internet is coming into its own as a shopping destination. The findings come from the Top 40 Online Retail Satisfaction Index produced by research company ForeSee Results of Ann Arbor, Mich.
The chip giant has taken over Times Square's bookend video billboards -- the Reuters and Nasdaq signs -- and is allowing people to upload photos of themselves that will appear sometime before the end of the campaign on Jan. 7. Each photo first appears as one image and then begins to multiply into hundreds of smaller ones in a display that lasts about a minute.
Ann Moore has become a zealous Web convert as she carries forth her plan to transform Time Inc.'s storied magazines into multiplatform brands
Publicis Groupe, the fourth-largest agency holding company, will acquire Digitas for $1.3 billion, Publicis. Paris-based Publicis will pay Digitas shareholders $13.50 for each share. Both boards have unanimously approved the offer.
Bubble? What bubble? Check out a few of the year’s major media transactions.
Children are being groomed for a lifetime of consumerism by marketing that targets them directly and puts pressure on them to keep up with images of how they should look and what they should own, resulting in stress, depression and low self-esteem, a report by the left-leaning thinktank Compass warns.
As companies around the world wake up to the potential reputation damage that can be inflicted by blogs, marketing services group Creston is hoping to sign them up to a brand management product.
Consolidation of radio is killing the medium, giving audiences few choices of music, artists, formats and local voices, says a report released by the D.C.-based Future of Music Coalition.
We are witnessing a transformation in the figurative contract between companies and people. Seeking consumers' input during the process of developing a product or idea is not, of course, a new idea. But the future's increasingly complex marketplace has already spurred an evolution of this process to interesting—and even radical—new models.
You just moved into a new home and need insurance, so you go to Google and search for "homeowner's insurance." It brings up all sorts of links -- some sponsored, some not. You click on one of the sponsored links for Esurance.com, and it opens up a page to give you auto-insurance quotes. Wait, that's not what you're after.
ConAgra retained incumbent media agency MediaCom, part of WPP Group, following a review. The agency will handle media planning and buying for a portfolio of brands that include Banquet Frozen Foods, Chef Boyardee and Health Choice.
Want one forecast rather than five forecasts? Media spending next year will be depressingly flat. If you don't like that Ad Age conclusion -- which is based on a thorough analysis of the history of media spending and our read on the many factors affecting media right now -- you can go with one of the many marginally more optimistic forecasts proferred last week.
At long last, Google radio is live. Actually, it's not called Google radio -- it's Google Audio, a better fit with its any-platform sort of approach to the medium. Using Google Audio, advertisers can target their buys by location, station type, day of the week and time of day and online verification will tell advertisers exactly when those ads ran.
Coca-Cola Co. elevated Muhtar Kent to president-chief operating officer Dec. 7, effective immediately, fueling speculation that Mary Minnick, president-marketing, strategy and innovation, likely would leave the marketer. Mr. Kent assumes the No. 2 executive post left vacant by Steve Heyer in June 2004.
Believe it or not, those boring corporate websites are pulling in more eyeballs -- and more influencers -- than the flashy prime time TV shows, print magazines and general interest sites on which marketers advertise. And part of what's driving the traffic is old-fashioned web display advertising and e-mail pushes.
Media agency Optimedia today unveiled a plan that will revamp its business development, branding identities, office environment and internal planning, buying and integration processes.
International: Yahoo! in major revamp mode; COO Rosensweig resigns, Susan Decker to lead advertising
Global Internet giant Yahoo! Inc has effected major reorganisation of its structure and top management to capture future opportunities for growth and give a tough fight to its arch rival Google. As part of the restructuring, COO Dan Rosensweig has decided to leave the company by March end, while CFO Susan Decker has been promoted to a new job overseeing advertising sales.
The advertising forecast for 2007 coming out of investment bank UBS' 34th Annual Global Media & Communications Conference being held this week was decidedly mild. Even with major growth projected for internet spending, Robert Coen, senior VP-director of forecasting, Universal McCann, sees only 4.8% growth in ad spending in national and local advertising in 2007. Steve King, CEO-worldwide, ZenithOptimedia, predicted only 4.2% growth.
Marketers seeking a techno-savvy, multi-generational audience in our age of media fragmentation need look no further than the typical American family.
London 2012, the capital's Olympics organisation committee, is to hold a pitch to find a digital agency to redesign and relaunch its website.
Procter & Gamble, Microsoft Corp. and other major marketers have set aside a piece of their ad budgets -- albeit a small piece -- for mobile marketing, representing a "significant shift" for the emerging medium.
Marketers and media owners are counting the cost following U.K. regulator Ofcom's surprise decision to end junk-food advertising to all children under 16.
Magazine publishers, tired of being lumped in with "old media," are embracing one of the newest media, mobile text messaging.
It's no secret that consumers in droves are tuning out ads using TiVo or DVRs. This is forcing the networks to try all kinds of new distribution models. Of course, in some cases these accompany ad-supported, on-demand full streaming of shows. Though the various models differ, they share some things in common.
Sir Martin Sorrell has warned that Ofcom's junk food ad ban for children's TV could result in marketing budgets switching to the internet.
The International Olympic Committee said it has asked four contenders to submit proposals for its global marketing campaign. Havas Sport, Publicis Groupe's Leo Burnett and Saatchi & Saatchi and WPP Group's United made the cut following an evaluations of the IOC's proposal request issued in October.
In a high-stakes pitch that could shake the standings of the largest media buyers and see one of the world's biggest ad spenders upend its marketing mix, Johnson & Johnson is preparing a global review of its $2.5 billion to $3 billion global media account.
Marketers such as the Ford Motor Co., Omega, Heineken, Smirnoff and Sony Ericsson, which have long backed the Bond franchise over its 44-year run, will return as promotional partners and spend an estimated $100 million worldwide around the 21st installment of the series.
Product placement in TV content boosts brand recognition by 20%, according to the results of a study released Wednesday by Nielsen Media Research. The study found that 57.5% of viewers recognized a brand when viewing a product placement in combination with a commercial, compared to the 46.6% of viewers that recognized a brand exposed only to a commercial.
The doors at Bic Camera’s main Tokyo store are due to open earlier than usual on Saturday morning to welcome what its managers hope will be a long line of avid gamers waiting to claim their PlayStation 3.
Time magazine will become the first major consumer magazine to step up to the challenge of changing the way glossy ads are bought by encouraging advertisers to buy against its total audience figures, rather than a rate base.
Disney's internet and download revenues could total approximately $700 million in fiscal year 2007. CEO Bob Iger touted the successes so far. ABC.com has serviced almost 19 million requests for the free broadcast episodes available for streaming in the first six weeks of the fall season.
Microsoft is adding advertiser messages to the cityscape as users zip through its new Virtual Earth 3D technology that combines photo images and modeling to create realistic representations of cities. Microsoft is making Virtual Earth 3D part of its Live Search offering.
Undeterred by so-so results from its first foray into print advertising, Google is launching a second, more ambitious effort to leverage its laser-targeted ad system into old-school media.
Armed with sophisticated marketing-mix models and confronted by a growing array of new-media choices, P&G is realizing it's oversubscribed to TV, and is pouring more money into print.
Thoughts of China and rapidly advancing communications technologies are what keep Martin Sorrell awake at night, the WPP Group chief executive told Media Convergence Forum.
Marketers that think the only way into Gen Y wallets is through snowboarding, MP3s and Jessica Alba are missing out. A study released by Boston-based Cone and AMP Insights found this generation cares about causes, and is more than willing to reward or punish a company based on its commitment to a cause.
While many consumers are doing all they can to avoid advertisers, others are making them pay. Flinty consumers can soon watch ads to extract everything from cell phone minutes to digital music. The latest lure: airline frequent flier miles.
STAR has entered into a deal with Tokyo-based The New Media Group to launch its channels STAR Plus, STAR One, STAR News, STAR Utsav, Vijay, Sky News and Fox News in Jpan. These channels would be available on ‘World on Demand’ (WoD), a new IPTV and community platform that serves expatriate communities in Japan.
As the 2008 Olympic Games approach, sponsors are figuring out how to capitalize on the event's location in one of the world's hottest markets.
It's time to lead consumers by the nose. So goes the thinking at major package-goods marketers including Mars, PepsiCo, Kraft and Procter & Gamble, who hope scents will help them get attention among fragmented audiences.
Corporate logos used to be sacred ground, but a few marketers have recently begun defiling them in advertising.
WPP chief executive Sir Martin Sorrell said today the relentless rise of the internet was a key factor in the depressed state of the overall UK advertising market.
No topic is more top of mind for marketers than just what they are getting for their ad dollars. Does the money they spend with TV, internet and magazines actually result in brand awareness and sales? According to some magazines are the most consistent of all media in delivering both brand awareness and purchase intent.
In its 27-year history, ESPN has pushed its brand with the ferocity of a linebacker on steroids. And mostly it has emerged with big wins. But the sports entertainment giant recently admitted to a rare failure in brand extension.
The study, by Marketing Evolution, El Dorado Hills, Calif., and commissioned by the Magazine Publishers of America found magazines drove through the "purchase funnel," leading three of four "funnel stages". The studies covered automotive, pharmaceutical, entertainment, electronics and "general" categories.
Ambar Brahmachary, president of WPP Group's JWT Japan, is shifting to sister shop Young & Rubicam to become president of Y&R's Asian region. He assumes duties previously held by Chris Jaques, the former CEO of Y&R in Asia, who this month became CEO of Y&R's North American operations in New York.
Don’t get too used to Pepsi’s package graphics. They’re going to change – every few weeks. In a conference call with analysts today, new Pepsi-Cola executives said that the beverage giant’s packaging look for its flagship cola would rotate every few weeks.
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