JioCinema hosts advertisers for insights on IPL 2024
The event saw discussion on the shift towards digital, implications on advertising in live sports and the rise of CTV
JioCinema recently hosted a roadshow for advertisers and partners for the new season of IPL.
The event was attended by advertisers who discussed India’s paradigm shift towards digital and its implications on advertising in live sports.
The event also opened up conversations on the sharp rise in the adoption of Connected TV over the past year and how brands are making the most of it. Participants at the roadshow discussed how cricket on streaming platforms transcends demographics and enables unprecedented scale, thus making it sharper and more effective than traditional genres.
The spotlight was on the scope and scale of IPL 2024 and what makes digital the right medium for this spectacle.
“With the first edition of IPL on JioCinema, we revolutionised the market by streaming the league for free, and also set an industry trend where competition followed suit while streaming other marquee tournaments,” said Viacom18 Sports Head of Revenue, Anup Govindan.
“We are set to witness another staggering season of IPL on digital and hit 600-650 million viewers. The explosive growth of CTV and handheld devices will make it an inevitable phenomenon. This truly democratizes the opportunity for brands across the board to connect with their audiences through sharper targeting and in turn grow their businesses exponentially.”
