As mentioned in the last few IRS reports, the Average Issue Readership (AIR) figures show that most publications have not been doing particularly well. While dailies have seen a decline in their AIR figures, it is magazines that have been worst hit. The story for Hindi magazines is no different.
English magazines have continued to show a decline in readership in the latest round of the Indian Readership Survey. Both Total Readership (TR) and Average Issue Readership (AIR) metrics see a sharp decline, with TR going down more. In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on English magazines. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34782&pict=3&tag=30005 target= _blank><b>IRS 2009 R1: ‘Readership surveys not geared to capture true readership of magazines’</b></a>
While IRS (or NRS, if it ever rises from the ashes) must take a fundamental re-look at all aspects of the research methodology involved – from sampling to the interview process to the method for projection – there is one area that needs particularly urgent attention, says Rahul Kansal, Chief Marketing Officer, BCCL.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on the Andhra Pradesh and Tamil Nadu markets.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 INSIGHT. Today’s Insight focuses on the Maharashtra and Gujarat markets.
In an attempt to go beyond the analysis of topline data, exchange4media.com, in association with media analysis firm Stratagem Media, presents IRS 2009 R1 Insight. Today’s Insight focuses on the Hindi Belt dailies.
The television viewership data of IRS 2009 R1 shows a decline in viewership of the national network DD1, while viewership of every other private channel see growth. However the national network stood way ahead of the next in line, Star Plus, which saw a rise of 5.07 per cent with 84.339 million viewers.
The IRS 2009 R1 data has the FM radio industry by and large fuming as some see their station leading in a particular city where they are not even present. This has led to most FM players saying that they preferred RAM over IRS for the former’s accuracy and in places where RAM is not present, some of them commissioned their own research.
The Bangalore market is booming with the launch of new dailies and the existing players revamping their offering. exchange4media brings a detailed analysis in association with Stratagem Media.
Ashok Das, MD, Hansa Research, speaks to exchange4media exclusively on the implications of the IRS 2009 R1 results and why it is important for the growth of the print industry in the country.
As per the Indian Readership Survey (IRS) 2009 R1 data, released by the Media Research Users Council on May 8, Hindustan Times is the top publication in Delhi, while The Times of India is the top publication in Mumbai. When it comes to the publication that showed growth in Mumbai, DNA is on top. TOI shows the maximum decline among the top five English dailies. <br> <a href=http://www.exchange4media.com/IRS/2009/fullstory.asp?section_id=40&news_id=34711&tag=30005&pict=0 target= _blank>Expert View: Anita Nayyar – Some happy, some sad in Mumbai and Delhi</a>
For some time now, the leadership of the leader in the commercial capital of India seems to be under threat and the IRS 2009 R1 data sees something similar. Similar analysis of the power capital, Delhi, indicates a slightly different picture.
The IRS 2009 R1 data released on May 8, 2009 has put Radio Mirchi on the top, followed by AIR FM Rainbow and Big FM in the top 10 list for FM radio players. However, in terms of gain in listeners in the last six months, SFM has gained the highest of 3.09 per cent, as compared to Radio Mirchi’s 1.53 per cent increase in listenership.