Hyundai rolls out India’s first-ever 4D billboard experience for new Hyundai CRETA

Hyundai Motor India Ltd, India’s leading smart mobility solutions provider and exporter, unveiled the exclusive & immersive first-ever 4D billboard, curated to experience ‘The new Hyundai CRETA’. The one-of-its-kind experience was created at DLF CyberHub, Gurugram from January 25 till February 8, 2024.

This 15-day long innovative promotional exercise aimed to enthral the visitors and communicate the leadership stance of CRETA as the undisputed and ultimate SUV of this segment.

On the successful roll-out of this initiative, Mr Tarun Garg, Chief Operating Officer, Hyundai Motor India Ltd. shared his enthusiasm, stating, "We are proud to have curated a revolutionary out-of-home installation as part of our flagship SUV promotion. This immersive experience was to captivate audiences, showcasing the cutting-edge features, design and capabilities that set the new Hyundai CRETA apart in India’s automotive landscape."

The tech innovations behind this extraordinary 4D OOH took the viewers on a sensorial journey with the new Hyundai Creta across tranquil riverbeds, snow-clad valleys, and exhilarating forest camps. To showcase how strong and ultimate the new SUV is, Hyundai crafted this unique and never seen before 4D experience.

Elevating the visual experience to unprecedented heights, the exclusively designed first-ever 4D billboard immersed the customers in a symphony of sights and sounds. The content was designed to fully engross the viewers in a one-minute ultimate drive that demonstrated the product dominance in the category. One could feel the mist gently envelope them as the SUV cruised through the riverbeds, while navigating through the forest camp, one got amazed with captivating fragrances, providing customers with the sensation of being fully immersed in the content showcasing the SUV driving through different terrains.

Outdoor Experiential Marketing has always been a key pillar to entice and connect with our consumers, effectively conveying the brand message. An exemplar of this endeavour is our groundbreaking 4D billboard, winning the Asia Book of Records and India Book of Records for the title of ‘First ever 4D billboard’ and redefining the way Hyundai encourages the customers to live the SUV life.