Marketers must communicate the brand message in first 5 seconds: Beardo’s Annu Mittal

Recently, Sharechat and Moj concluded its Ahmedabad leg of City Connects, powered by exchange4media.com, garnering more than 100 leading marketers and advertisers from the city. The essence of this event, packed with insightful sessions and panel discussions, lay in discussing with brands how the changing behaviour of young Indian audiences can be captivated and effectively leveraging language-first communication and SFV.

The ShareChat and Moj City Connects, Ahmedabad saw an enlightening panel discussion titled 'Beyond Translation: The Roadmap to Captivating Bharat and Young India through Culture, Language & Short Format Video' which was chaired by Gaurav Jain, Head of Emerging Business, ShareChat and Moj. The discussion brought together leading industry leaders namely, Mitul Shah, Founder and CCO of Calculated Chaos, Sanjay Adesara, Head of Marketing at Adani Wilmar, Hemaang Gandhi, Founder & CEO of Rioconn Interactive Pvt. Ltd, and Anu Mittal, AVP of Direct to Consumer Business at Beardo shared invaluable insights.

A key takeaway from the discussion was the need for a unique and resonating digital content strategy. In light of the shortened attention spans, Annu Mittal added, “Marketers must communicate the brand message in the first 5 seconds, the content needs to be a thumb-stopper…”. Similarly, Sanjay Adesara highlighted the importance of language-first communication, saying, “Over the course of 5 years, marketing has become tough, as it now involves different long and short strategies and in this communication, language becomes a major aspect to focus on”

Overall, the panel discussion was both interesting and enriching with insights derived from actual campaigns and anecdotes shared by the esteemed speakers. 

The event also hosted another panel discussion titled ‘Creator, Content & Campaigns: Embracing Cultural Diversity and Language First Approach to Drive Brand Strategies’, which was chaired by Seema Walia, Director - Scaled Business, ShareChat, and Moj. The panel consisted of accomplished business professionals including Chirag Dagli, the Founder & Director of Communication Crafts, Khushboo Sharma, the Founder & CEO of Zero Gravity Communications, Rishabh Verma, Head of Marketing, Havmor, and Anuj Arora, Chief Marketing Officer, Symphony Limited. 

The key insight from this discourse was the need to handpick influencers based on their engagement and alignment with the brand. And recognize creators as brand ambassadors as they have the ability to produce a vast amount of relevant content, thereby taking marketing campaigns to new and exciting heights.

The next leg of ShareChat and Moj City Connects will be held in Chennai on August 3. Click here to know more and register.

https://e4mevents.com/city-connects-2023/

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