Viewers tired of raucous TV debates are turning to YouTube and Instagram for reliable, unbiased news, bringing in big views and big money for independent journalists, say experts
Guest Column: Dr Ajay Kummar Pandey, SC Advocate and Spokesperson of Lok Janshakti Party, writes about his memorable first meeting with the legendary Ramoji Rao
Guest Column: Ambarnath Sinha, Former Creative Director - ETV Network (NEWS & Entertainment), Ramoji Film City, recollects lessons in life from the man who never broke a promise
Dr Kushal Sanghvi, Business Mentor, National HRD Network, writes that Ramoji Rao was a man with several credits and it was his constant need to give back to society that made him a genius
The narrative of the 2024 Lok Sabha polls underwent a significant transformation, thanks to the emergence of independent digital media platforms led by former TV anchors
While some industry watchers say Indian short video platforms may have lost their charm among advertisers with some reevaluating investments, others opine the future is still promising for the apps
During the Chennai chapter of City Connects hosted by ShareChat and Moj, industry leaders spoke on revolutionizing the digital landscape to empower brands in engaging India's language-first user base
The event, powered by e4m, will focus on bringing to the fore how ShareChat and Moj can be leveraged to effectively tap into the demographic of Bharat and young India
ShareChat and Moj’s City Connects-Ahmedabad saw experts sharing insights on how changing behaviour of young Indian audiences can be captivated with personalisation, short-form content and more
Short-form video apps likely to capture 40% of video commerce market, reveals a Redseer report which also predicts Creator economy will double in five years
Industry experts say there has been a tectonic shift of preference towards short-form videos in comparison to other entertainment platforms, including OTTs
In the near future, brands looking for more premium, niche audiences will prefer to be on IG and brands looking for massier, regional associations will prefer the home-grown partners, say experts
Speaking at the Pride of India - South conference, Sharechat & Moj Chief Commercial Officer Ajit Varghese shared that the Sharechat ecosystem reaches 2/3rds of active internet users in South India
Protiqe Mojoomdar, Founder Handyyman, speaks to e4m about the ABBYs win, finding his niche and delivering the concept of branding content to PSUs and foreign territories