Maximizing real estate engagement: Leveraging Taboola's power
Kanika Mittal, Country Manager, India, Taboola & Rahul Goyal, Co-Founder, Realatte, share how leveraging Taboola can help brands navigate the dynamic real estate market with confidence and creativity
The real estate industry in India is experiencing unprecedented growth, with the market size estimated at USD 0.33 trillion in 2024 and projected to reach USD 1.04 trillion by 2029, growing at a CAGR of 25.60% during the forecast period. In this era of information overload, the challenge lies in not just reaching potential buyers but engaging them effectively. The synergy between Taboola and real estate brands emerges as a game-changer, revolutionizing the way properties are marketed and sold. By integrating Taboola into their marketing strategies, real estate brands can significantly enhance their lead-to-walk-in ratios, expand their reach into global markets, and precisely target high-net-worth individuals. With the help of Taboola's AI-powered creative solutions, brands can craft immersive experiences that resonate with today’s discerning buyers, ensuring sustainable growth and long-term success. As digital innovation becomes a necessity in the evolving real estate landscape, leveraging platforms like Taboola can help brands navigate this dynamic market with confidence and creativity.
Boosting Engagement, Expanding Reach, and Precision Targeting by Taboola
Integrating Taboola into the marketing mix has proven instrumental in elevating the lead-to-walk-in ratio for real estate brands. Through targeted placements across a diverse array of premium publisher sites such as Moneycontrol, NDTV, and IndiaToday, we've witnessed a notable surge in engagement. By seamlessly integrating within the content consumption journey of high-intent audiences, we've been able to amplify brand visibility and drive meaningful interactions.
One of the inherent strengths of Taboola lies in its expansive network of global premium publishers. This strategic advantage enables real estate brands to extend their reach beyond geographical boundaries, effectively targeting non-resident Indians interested in investing in properties back home. By leveraging this network, we've facilitated seamless connections between real estate opportunities and potential investors, fostering a truly global marketplace for Indian properties.
Furthermore, Taboola's sophisticated recommendation engine empowers real estate brands to precisely target high-net-worth individuals (HNIs), particularly for luxury properties priced at 10 crores and above. Through granular audience segmentation and dynamic content recommendations, we ensure that the right message reaches the right audience at the right time. This level of precision not only enhances campaign effectiveness but also optimizes marketing spend, driving tangible results for our clients.
Creative Solutions: Unleashing the Power of AI
In today's competitive landscape, creativity is paramount in capturing audience attention amidst the digital noise. Here, Taboola's AI-powered creative strategist emerges as a valuable ally, offering tailored solutions to elevate campaign performance. What sets us apart is our commitment to providing these creative insights at no additional cost, empowering real estate brands to unlock their full potential without compromising on quality or budget.
As the real estate industry continues to evolve, embracing digital innovation is no longer a choice but a necessity. Through strategic partnerships and leveraging cutting-edge technologies like Taboola, real estate brands can navigate this ever-changing landscape with confidence. By maximizing engagement, expanding reach, targeting excellence, and unleashing the power of AI-driven creativity, we're not just selling properties—we're crafting immersive experiences that resonate with today's discerning buyers, driving sustainable growth and long-term success.
Navigating the Future: Top 5 Trends in Real Estate Marketing
In this section, we'll explore the top five trends that are shaping the future of real estate marketing and discuss how professionals can leverage these trends to drive growth and maximize opportunities.
- Virtual and Augmented Reality (VR/AR) Experiences:
The use of virtual and augmented reality in real estate marketing is no longer a novelty but a necessity. With VR and AR technology, potential buyers can tour properties from the comfort of their homes, gaining a realistic sense of space and layout. This immersive experience not only enhances the buyer's journey but also expands the reach of marketing efforts by attracting remote and international buyers. Savvy marketers are investing in VR/AR platforms to showcase properties in a more engaging and interactive manner, thereby increasing engagement and accelerating sales cycles.
- Data-Driven Personalization:
In today's data-driven world, personalization is key to effectively engaging with potential buyers. Real estate marketers are harnessing the power of data analytics to tailor their marketing strategies and messaging to specific demographics, preferences, and behaviors. By leveraging data insights, marketers can deliver targeted content, personalized recommendations, and customized experiences that resonate with individual buyers. From personalized email campaigns to dynamic website content, data-driven personalization is revolutionizing how real estate professionals connect with their audience and drive conversions.
- Sustainable and Eco-Friendly Practices highlighted in communication:
As environmental awareness continues to grow, sustainability has become a major consideration for both buyers and sellers in the real estate market. Marketers are increasingly emphasizing the eco-friendly features and green initiatives of properties to appeal to environmentally conscious consumers. From energy-efficient appliances to LEED-certified buildings, sustainable practices not only reduce environmental impact but also enhance property value and attract socially responsible buyers. By incorporating sustainability into their marketing strategies especially in content, real estate professionals can differentiate their offerings and capitalize on the growing demand for green properties.
- Leveraging Advanced AI Capabilities for Contextual Marketing on the Open Web:
In the realm of real estate marketing, harnessing the potential of advanced AI capabilities and the open web is paramount. Marketers are now employing AI algorithms to scour the vast expanse of the open web for relevant contextual data. By analyzing this data, they can identify opportunities to engage with potential buyers in a more personalized and targeted manner. Through contextual marketing, real estate professionals can tailor their messaging and content to align with the specific interests and needs of their audience. By leveraging AI's ability to understand and interpret contextual cues, marketers can deliver highly relevant and timely information, increasing the effectiveness of their campaigns and driving meaningful engagement with prospective buyers.
AI-Powered Automation and Chatbots:
Automation and artificial intelligence are revolutionizing the way real estate professionals interact with clients and streamline marketing operations. AI-powered chatbots are increasingly being used to provide instant responses to customer inquiries, schedule property viewings, and deliver personalized recommendations based on user preferences. By automating routine tasks and providing round-the-clock support, chatbots enhance efficiency, improve customer service, and free up time for real estate agents to focus on high-value activities. Moreover, AI-driven analytics enable marketers to track and analyze consumer behavior, identify trends, and optimize marketing campaigns for better results.
The real estate industry is undergoing a profound transformation, driven by technological advancements, changing consumer preferences, and evolving market dynamics. By embracing these top five trends in real estate marketing – virtual and augmented reality experiences, data-driven personalization, sustainable practices, influencer marketing, and AI-powered automation – professionals can stay ahead of the curve and capitalize on emerging opportunities.
