ProManage: Revolutionizing hyperlocal digital marketing for multi-location brands

Traditional marketing and advertising by brands seek to interrupt ads appearing to audiences already engaged in other activities. But the easiest targets are consumers actively looking to buy a product or a service in the category served by the brand. Consumers looking to buy convert at a much higher rate – some 5 to 20 times higher – but also much faster.

The number of searches by these forward-leaning consumers with purchase intent is humongous in India: 700+ crore monthly searches.

In the bustling world of digital marketing, one platform is making waves by helping multi-location brands achieve unprecedented levels of visibility and engagement. ProManage, a hyperlocal digital marketing SaaS platform, is transforming how businesses manage the online presence of their stores, branches, and locations across more than 20 discovery platforms, including Google, Bing, Sulekha, and MapMyIndia.

ProManage counts among its clients the Who’s Who of Indian brands with nationwide presence: DHL, Muthoot, ICICI Bank, McDonald's, Mahindra Finance, Bata, Tata AIA, Indian Terrain, Nippon, Chaayos, Tata Power, Raymond, Domino’s, Sterling Resorts, Reliance Retail, Godrej, Apollo Pharmacy, Federal Bank.

 

Tech/AI and Customer Success Focus Powering ProManage

ProManage is a purpose-built platform with advanced technology, analytics, and AI as its DNA complementing award-winning expert customer service.

Satya Prabhakar, CEO of ProManage, says, “Optimizing and managing tens of thousands of listings for scores of brands cannot be done effectively and efficiently without tech and AI. We have invested significant resources in building proprietary software, processes, and AI algorithms to add value to our clients…with zero marketing spend.”

ProManage delivers four key value components to its clients: first, safeguard brand integrity across thousands of hyperlocal digital listings by ensuring accuracy, completeness, and rich information; second, optimize these listings to significantly enhance visibility and consumer engagement without additional ad spend; third, deploy advanced tools to boost engagement and drive conversions; fourth, provide comprehensive analytics to track and optimize every step of the consumer journey for maximum impact.

“ProManage is a unified, intelligent command and control system in a secure cloud that lets the CMO/CEO view and manage their branches and stores nationwide with amazing ease and effectiveness. And our expert Customer Success team works as an extended part of our client teams, guiding the process,” says Kranthi Kumar, Head of Business and Customer Experience.

Featured on G2's prestigious list as the Best Enterprise Local Listing Management Software, ProManage stands out with a stellar rating of 4.7/5.0. G2, a global authority in software reviews, recognizes ProManage for its excellence. Thanks to its twin focus on tech/AI and proactive customer service, ProManage has emerged as India’s highest-rated hyperlocal digital marketing platform. Additionally, we've won six industry awards, including accolades from Times India, Economic Times, and RAI. This recognition from G2 underscores the platform's excellence, as their rigorous criteria and enterprise user reviews highlight ProManage's ability to deliver outstanding results and solve critical business problems effectively.


With its Gen-AI-powered solutions, ProManage is enabling businesses to harness the most valuable audience—consumers ready to buy in their category.

Animesh Mishra, CEO of a leading retail chain, shares his enthusiasm: "ProManage has completely transformed our digital strategy. Before ProManage, we struggled to maintain our visibility across various platforms. Now, our brand is not only visible but also engaging effectively with prospective customers. The results have been phenomenal!"

Ensuring Impeccable Visibility and Engagement

The key to ProManage's success lies in its comprehensive approach to managing digital presence. The platform optimizes hyperlocal listings using advanced AI-driven content curation, ensuring higher visibility and engagement rates.

"Better discoverability, prospect engagement & in turn better conversions. It also has multiple features to explore." says Rajesh Balachandran, CMO of leading NBFC in India

 "The platform’s ability to integrate with our internal systems and create a unified user context has driven significant business growth. The best part? We achieved all this with zero additional marketing spend."

A Diverse Clientele Across Industries

ProManage's client base spans various industries, including health, finance, lifestyle, restaurants, energy, education, and retail. Each sector benefits from ProManage's tailored solutions, which address their unique challenges and drive brand success.

Sangeeta Verma, a marketing executive at a prominent health service provider, highlights the platform's impact: "ProManage has helped us manage our hyperlocal online presence seamlessly across multiple platforms, arming us with actionable analytics."

Innovative Solutions with Brand-Primer Microsites

One of ProManage's standout features for brands that sell through multi-brand outlets (MBOs) is its Brand-Primer Microsites. These microsites rank higher than typically poorly managed MBO pages, educate customers about products before they make a decision, and drive traffic to MBOs, fostering strong customer relationships. They are user-friendly, flexible, and available in vernacular languages.

"ProManage’s Brand-Primer Microsites have been a game-changer for us," says Rahul Singh, a franchise owner of an educational service. "These microsites not only improve our search rankings but also provide a comprehensive overview of our services, making it easier for customers to find and engage with us."

Cutting-Edge Technology and Proprietary Features

Prabu, S., technical architect of ProManage, says, “We deploy the latest Gen-AI and ML/NL to drive engagement and conversion for our clients.” ProManage’s technology stack is robust and innovative. Key features include:

• Profile Health Score™: This AI-driven algorithm analyzes profiles and recommends specific actions to improve rankings.
• Profile Protector™ & Reputation Builder™: These tools protect profiles from adverse changes and build a solid reputation.
• Merlin™ Gen-AI Conversational Engagement Engine: Enhances user experience with superior chat and review responses.
• Call-X™ AI Automated Call Analytics: Analyzes phone calls to understand intent, group prospects, and initiate interactive conversations.

Exceptional Customer Satisfaction

ProManage’s commitment to excellence is reflected in its customer retention rate of 95% and the remarkable ROI reported by its clients. The platform’s ease of execution, minimal cost, and scalability make it the preferred choice for multi-location brands looking to enhance their digital presence.

Ankit Shah, CEO of a leading retail brand, sums it up: "ProManage has revolutionized our business. It’s user-friendly, incredibly effective, and has significantly increased our visibility and engagement with customers. We couldn’t be happier with the results."

Conclusion

ProManage is setting new standards in the digital marketing landscape by offering a comprehensive solution for multi-location brands to optimize their online presence, engage effectively with prospects, and drive business growth. With its cutting-edge AI technology, proprietary features, and a commitment to unparalleled customer satisfaction, ProManage is where AI meets business listings management, making it the ultimate partner for brands looking to excel in the digital age.