ShareChat & Moj in Kolkata to highlight power of language-first move this festive season

ShareChat and Moj is set to host its next City Connects event in Kolkata on September 13, filled with insightful discussions, engaging insights, and ample valuable networking opportunities.

Following the major successes of the City Connects events in Ahmedabad and Chennai, where participation and acclaim were at an all-time high, the upcoming event in Kolkata is anticipated to continue this trend and experience the buzz. Powered by e4m, this initiative underscores the significance of regional languages in India's digital landscape, especially as brands and agencies prepare for the festive season.

The festive season in India is synonymous with a surge in consumer engagement and spending. As brands vie for the attention of a diverse and expansive audience, the challenge lies in crafting messages that resonate with language-first audiences. Here's where the expertise of ShareChat and Moj shines as they lead brands in delivering impactful campaigns by harnessing the power of diverse and customisable ad solutions—a strategy that holds the potential to substantially accelerate brand growth.

With a strong user base of over 325Mn+, the majority of whom prefer native language interaction on social media, ShareChat and Moj have consistently highlighted the effectiveness of regional content, enabling brands in driving incremental reach.

The event will feature expert sessions and panel discussions with top industry voices, enabling attendees to gain insights into crafting compelling content and leveraging regional content creators and short-form videos for brand campaigns.

The Kolkata chapter will help marketers gain insights that will allow them to tailor their marketing initiatives to suit the unique needs and keeping in mind the cultural nuances of India’s diverse language-first audiences, a large untapped market. The perfectly timed session will allow brands and agencies to use these insights to curate strategies to make the most of the upcoming festive season.

Furthermore, the ShareChat and Moj City Connects event in Kolkata will put the spotlight on the evolving landscape of digital marketing, where content creators and diverse advertising solutions in regional languages are becoming increasingly pivotal.

As brands gear up to captivate audiences during the festive season, understanding the broader spectrum of tools and strategies in regional languages will be their key to success.

To register for ShareChat and Moj City Connects, Kolkata, click here.