2-min video: "Use technology to engage women shoppers"
Melanie Howard, Co-Founder & Chair of Future Foundation shares how brands can tap the middle-class women shoppers in Asia
It is a known fact that Asia as a region has huge potential for brands to benefit from. But the most important thing here is that Asian women shoppers too can be tapped in different ways. So what exactly do women love? Since most women have conflicting desires and needs, with some wanting to spend time with their families and also wanting a successful career.
And there can’t be a better way to engage female shoppers than technology such as smart phones, mobile phones and the internet, which are becoming more accessible to the middle-class women.
This is a new growing opportunity, and it is not just about getting the technology right, but also about how that service and interaction adds value to female consumers’ lives.
Listen to Melanie Howard, Co-Founder & Chair of Future Foundation speaking on the potential middle-class women shoppers in Asia, specifically India, have…
