'Amul family mourns': Tributes pour in for Sylvester daCunha
daCunha, who created India's longest-running outdoor marketing campaign for Amul, passed away on Tuesday at 92
Sylvester daCunha, who created India's longest-running outdoor marketing campaign for dairy co-op Amul, passed away on Tuesday at 92.
The adman was a revered figure in the world of Indian advertising. This death has dealt a massive blow to the industry, which has been paying its tributes to the doyen.
In typical Amul style, the dairy cooperative eulogised daCunha with a befitting topical.
#Amul Topical: Tribute to the advertising legend, creator of the Amul girl… pic.twitter.com/Exs73oyvd2
— Amul.coop (@Amul_Coop) June 22, 2023
The first tweet came from Amul's MD Jayen Mehta who wrote: "Very sorry to inform about the sad demise of Shri Sylvester daCunha, Chairman of daCunha Communications last night at Mumbai. A doyen of the Indian advertising industry who was associated with Amul since 1960s. The Amul family joins in mourning this sad loss."
"Sorry to hear about the passing on of Sylvester daCunha, Advertising legend & founder of da Cunha Associates. He was the man behind the AMUL girl in 1967 & brother of the late Gerson DaCunha. Deepest condolences to Mrs. Nisha da Cunha & son Rahul. May he rest in eternal peace," said Lloyd Mathias, Angel Investor and Business Strategist.
"We pay a tribute to Sylvester daCunha, the visionary mind who brought the charming Amul Girl to life. Capturing the hearts of millions, his brilliance will continue to inspire generations to come, reminding us of the power of creativity and storytelling," tweeted the official handle of Air India.
Chairman of Vedanta group, Anil Agarwal tweeted: "In almost every Indian household you will find our beloved amul girl..a big part of our utterly butterly delicious childhood memories. sad to hear about the demise of sylvester dacunha - the man who gave India her favorite cartoon."
Said Congress MP Shashi Tharoor: "Saddened by the passing of Amul’s 'UtterlyButterly' campaign creator Sylvester daCunha. He was a good friend of my father & they worked together on the Advertising Club’s magazine “Solus”, for which Dad wrote a pseudonymous column. An era has passed. RIP"
Ex-Amul Chief RS Sodhi expressed his sorrow with a pic on Twitter:
— R S Sodhi (@Rssamul) June 21, 2023
He also wrote: "The man who created the legendary, longest running campaign of World and given the ageless positioning of "Utterly Butterly Delicious" to Amul Butter . .Farmers will remember Shri Dacunha for building India's Biggest Brand for them."
