Best ads of the week: Philips says ‘out with the old’, Dollar makes it rain
Our pick of the most impressive commercials for Week 3 of June
When it comes to ads, the best and most memorable ones are often quirky. Some well-recalled campaigns like Fevicol ads of the 90s, and Bingo, Happy Dent and Vodafone ads of the 2000s have been high on the kook factor. Such ads are engaging, creating a positive emotional response and adding to the brand persona. Quirky ads also have chances of virality, a holy grail for advertisers and marketers in the digital age.
Week 3 of June saw some standout campaigns that stood out because they embraced the kooky and quirky side of things. While we applauded Maggi, Manforce, Bumble, Oyo, Titan, Vicks and Zepto last week; this week, we highlight Britannia, Kitkat, Philips and Dollar Industries for their unique ads. Here’s our pick of the best ads for Week 3 of June.
Britannia 50-50
Britannia’s ad for 50-50 Sweet and Salty biscuits lived up to the brand’s name with cricket great Ravi Shastri alternating between his “sweet” and “salty” sides. Conceptualized by Lowe Lintas, the TVC captures the essence of the cracker by showcasing Shastri in a playful dual persona feeding pigeons.
KitKat
Ayushmann Khurrana went full meta in a collaborative ad between KitKat and Netflix. An effortless fusion of the taglines of both brands - Have A Break and See What’s Next - the ad puts Khurrana in some of the most popular universes created by the streaming giant. In each universe, he has a reason to pass down being a part of it as he is on the lookout for his next smash hit. The digital film conceptualized by the creative agency Manja
Philips
Philips based their latest ad on a typical insight from most Indian homes – the inability to part with a trusted kitchen appliance. No matter how rickety and impractical it gets, Indian families revive it by repairing it countless times instead of getting a replacement. The campaign has been conceptualized and created in collaboration with FCB.
Dollar Industries
Dollar Industries found a zany way to promote their rainwear by invoking legendary musician from Emperor Akbar's court, Tansen. Legend has it that he could make it rain by singing the Raag Malhar; and to ensure that they enjoy the raaga without interruptions from the rain, the emperor and his courtiers wear raincoats. The ad has been conceptualised by Lowe Lintas.
