CRED ad hides in plain sight among newspaper classifieds
The campaign for the brand's BidBlast service was designed by meme marketing agency Youngun
CRED, which has been known for pushing the boundaries of advertising with its quirky ads, are in the news again for its latest ad campaign. The fintech company has impressed the internet with another one of its campaigns, which lay hidden among the other ads in the classified section.
These mock ads appeared in the papers looking like regular classified ads, but on a closer look, they are sneakily placed advertisements for CRED's BidBlast game.
Devoid of any signs of branding, the ad campaign could have turned risky for the company since readers who gloss over the papers may easily give it a miss. However, eagle-eyed readers who pored through the newspapers were pleasantly surprised to find these quirky classifieds hiding in plain sight.
The ads were created by Youngun, a meme-marketing agency, responsible for Zomato's widely popular Independence day copy this year.
Content creator Deepak Kumaar who worked on the campaign took to LinkedIn to talk about the experience: "It was an amazing experience writing these classified ads for CRED with the team at Youngun | Make Memes, Not Ads. Most of you all must have already seen these somewhere on Instagram or LinkedIn itself.
With successful marketing attempts like these, I realised marketing has changed vividly over the past few years and the one thing that is rising with enormous speed is ‘Meme Marketing’. What could be a better way than entertaining people and also educating them?"
