cred
Susan Credle, Global Chair of FCB speaks about her new role, the agency’s leadership in India and more from Cannes Lions 2024
Neeta Nair Jun 20, 2024 10:43 AM
The ad has been written by Tanmay Bhat, Devaiah Bopanna, Puneet Chadha and Deep Joshi with Moonshot as the agency
e4m Staff Apr 12, 2024 3:21 PM
Leander Paes’s act in the CRED UPI act was praised by a host of sports stars, including Andre Agassi
e4m Staff Mar 25, 2024 4:00 AM
Aman Dhall, the Founder of CommsCredible, will lead ‘Gurgaon InCredibles’ team
Andrés Ordóñez succeeds Susan Credle who will now serve as a creative advisor for Interpublic Group of Cos
e4m Staff Feb 10, 2024 8:18 AM
Susan Credle will continue to serve as Chair of global integrated creative network FCB through the remainder of 2024
e4m Staff Feb 6, 2024 11:02 AM
Charandeep Singh, Chief Marketing Officer of TVS Credit, shared his insights at e4m POI Summit at Chennai
Kanchan Srivastava Jan 25, 2024 1:12 PM
We take a look at the evergreen Anil Kapoor’s endorsement list from Google India to Spotify to Cred and many more
Tanzila Shaikh Dec 25, 2023 9:14 AM
The company has appointed The Unlock Company to carry out the identity change strategy and creative communication
e4m Staff Sep 15, 2023 12:19 PM
Actress features in film for launch of RuPay Credit Card on UPI
exchange4media Staff Aug 1, 2023 5:43 PM
CA Grameen’s current Managing Director & CEO Udaya Kumar Hebbar will continue to lead as the Managing Director
exchange4media Staff Jul 25, 2023 2:53 PM
Ashish Tiwari, CMO, Home Credit India, talks about his vision for the brand, challenges and approaches for the BNPL sector, marketing roadmap for the year ahead and more
Ritika Raj May 9, 2023 8:50 AM
As recession and new RBI norms bring uncertainties for the Buy-Now-Pay-Later industry, experts discuss what could change in terms of marketing and how the sector can make best use of advertising tools
Nilanjana Basu Feb 13, 2023 8:53 AM
Before joining Credit Fair, Agarwal founded an SME-focused NBFC, SSA Finserv in 2019 and served as MD & CEO
exchange4media Staff Jan 30, 2023 2:02 PM
The latest TV spot for the eyewear brand has been conceptualised by Tanmay Bhat and co.
exchange4media Staff Jan 6, 2023 9:28 AM
The campaign for the brand's BidBlast service was designed by meme marketing agency Youngun
exchange4media Staff Dec 31, 2022 9:19 AM
Bhrigu has an experience of over 16 years, with stints at Kotak Mahindra Bank and Yes Bank, among others
exchange4media Staff Nov 22, 2022 3:01 PM
Priyanka Wadhwa has been promoted to Co-Founder and Chief Strategy Officer and Neena Biswal to Co-Founder & Director
exchange4media Staff Nov 3, 2022 10:16 AM
The company's expenses jumped 2.7X to Rs 1702 crore on the back of higher marketing expenses, according to its internal documents
exchange4media Staff Oct 13, 2022 8:48 AM
Pruthi who leads CRED Commerce speaks to e4m about the company’s new marketplace business for brands and more
Nilanjana Basu Oct 11, 2022 11:54 AM
Former NITI Aayog CEO & current G20 Sherpa Amitabh Kant shares the story behind the origins of the campaign and his role in branding India as a preferred tourist destination
exchange4media Staff Sep 6, 2022 8:41 AM
The account will be handled from the agency’s Gurugram office
exchange4media Staff Aug 25, 2022 12:59 PM
Tiwari was previously with the Indian arm of Italian insurance company Generali
exchange4media Staff Aug 10, 2022 12:04 PM
Behari was earlier the Head at ICICI Amazon Credit Card Partnership
exchange4media Staff Jul 5, 2022 3:50 PM
In a candid chat, the FCB Global CCO talks about her favourite campaigns, the need to make space for talent to lead and her creative partners
Neeta Nair Jun 23, 2022 8:37 AM
The new brand will reflect in every customer touchpoint through an overhaul that spans its website, social media handles and existing product lines
exchange4media Staff Jun 22, 2022 10:09 AM
Viewers will get to learn new definitions of 70min, drinks break and keep your eye on the ball from the campaign
exchange4media Staff May 22, 2022 10:00 AM
As per TAM advertising report, while the number of categories in the seventh week of IPL 15 increased by 9%, advertisers’ count went up by 11% & no. of brands by 16% compared to the previous season
exchange4media Staff May 17, 2022 8:01 AM
The brand has launched the campaign across social media channels
exchange4media Staff May 16, 2022 12:38 PM
Measurable outcomes, brand recognition, mass awareness, and user trust at a mass level are other big attractions for brands to get associated with TATA IPL on TV
exchange4media Staff May 2, 2022 6:40 PM
Prior to this, Ghosal was leading the Marketing & Communications function at Home Credit
exchange4media Staff May 2, 2022 12:38 PM
The campaign highlights the brand's promise of believing in each individual’s potential and encouraging them to fulfill their aspirations
exchange4media Staff Apr 18, 2022 8:46 AM
Guest Column: Joyeeta Ghosal, AVP – Brand & MarComm, Home Credit India, writes on the shifting of consumer behaviour and the resulting digital marketing trends
Joyeeta Ghosal Apr 7, 2022 1:01 PM
Over 60 start-ups have set foot in the Tata IPL arena with 18 of them being fintech brands. What are the rules of this game? We ask experts
Kanchan Srivastava Mar 31, 2022 8:36 AM
While a few industry experts are impressed at the bold attempt, others say something about the ad just doesn’t sit well this time
Mansi Sharma Mar 29, 2022 8:54 AM
At e4m Pitch CMO Summit 2022, an expert panel deliberated on the topic of 'Building salience for EMI service for online purchases' and explored its various aspects
exchange4media Staff Mar 28, 2022 11:50 AM
In her most recent stint, Uppal oversaw the marketing and brand positioning role at Omaxe
exchange4media Staff Feb 24, 2022 1:16 PM
Credle will continue to be the agency's Chief Creative Officer
exchange4media Staff Feb 16, 2022 12:05 PM
The campaign ‘Don’t drink and swipe’ went live on digital screens across Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata, and Pune till January 1
exchange4media Staff Jan 3, 2022 4:03 PM
Padukone, as #CREDSanta, will bring a range of rewards, fun games and more from December 24 to January 2, 2022
exchange4media Staff Dec 24, 2021 12:54 PM
Here’s exchange4media’s fortnightly collection of the best ads, released between 20 November and 03 December
Mansi Sharma Dec 7, 2021 9:02 AM
Prior to this, Jairath contributed to Perfect Relations where she worked for more than 17 years
exchange4media Staff Nov 25, 2021 1:21 PM
