Deepika Padukone turns 37: A look at the actress’ brand journey
Besides being one of the most sought-after actresses, Padukone has been the top choice for brand endorsements as well
One of the most loved heroines of Bollywood Deepika Padukone celebrates her 37th birthday today. The much sought-after actress has given movie lovers some very memorable characters in films like Om Shanti Om, Love Aaj Kal, Cocktail, Ye Jawaani Hai Deewani, Chennai Express, and many more. Besides being a top favourite in the world of cinema, the dimpled beauty has also been a hit in the world of brand endorsement. On her special day, we take a look at the brand journey of the actress.
Close-up
Deepika started her brand journey with a close-up ad about 12 years back.
The actress bagged one of her most prestigious endorsements recently when she was announced the global brand ambassador for Louis Vuitton in December 2022.
A fitness enthusiast and a badminton lover, Deepika has been a favourite of sports clothing brands Adidas, Levi’s, and Nike.
Her illustrious list of brand endorsements also includes several top beverage brands such as Coca-Cola, Pepsi, Limca, Nescafe and Tetley Green Tea.
Termed by many as Bollywwod's fashion queen, Padukone is known for her versatalie and classy dressing that complements her personality. No wonder then that she was approached by Myntra to promote their ‘All About You’ store.
Coming to the food category, Padukone has been the face of several major brands such as Britannia, Nestle and Kellogg’s Special K, promoting healthy eatign habits.
Some of the other big brands promoted by the actress are Gillette Venus, Lux, Naihaa Manglyam, L’Oreal Paris, Maybelline, Tissot, Tanishq, Parachute Hair Oil, Chopard, Cartier, Navyasa By Liva, Asian Paints, Pottery Barn, Jaquar.
Brands such as Axis Bank, Oppo, Llyod, Jio, Goibibo and Vistara also collaborated with the popular star.
Brand value
According to Duff & Phelps report, Padukone’s brand value is estimated to be $ 51.6 million in 2022. The actress is considered the most popular celebrity in India. India Today featured Deepika among the Nation’s 50 most powerful people in 2017 and 2019. She was also ranked as the tenth highest-paid actress in the world by the global edition of Forbes in 2016 and 2018. She was also named one of the 100 most influential people in the world by Time Magazine in 2018. Outlook India also announced Deepika as one of the “Women Redefining Leadership.” In 2016, Padukone became the brand ambassador for the NGO, Indian Psychiatric Society. The World Economic Forum awarded her in 2020 for creating awareness of mental health. She was also awarded the Time 100 Impact Award for her work with mental health advocacy. Deepika has more than 70 million followers on Instagram. She was also a member of the jury at Cannes 2022. In December 2022, she unveiled the FIFA World Cup trophy in Doha, Qatar.
