e4m IDMA 2024: Hyundai Motor India bags gold metal for its campaign on gender parity

The exchange4media Group hosted the 15th edition of the Indian Digital Marketing Awards (IDMA) in Mumbai on July 19. e4m IDMA 2024 recognised, honoured and celebrated the outstanding work done in the digital media ecosystem. At the spectacular awards night, Hyundai Motor India Limited bagged a gold metal for its campaign named ‘Hyundai X Man's World - The Drive Within’. The brand won the gold metal in the ‘Best Media Campaign – Gender Parity’ sub-category. The media campaign was executed by Havas Play.

With the ‘Hyundai X Man's World - The Drive Within’ campaign, Hyundai Motor India Limited delivered 5 impactful articles inspiring the viewers and readers and motivating them to achieve their dreams. The campaign aims to inspire young women to showcase the transformative power of chasing their dreams. The campaign features 5 rising female cricketers including Smriti Mandhana, Jemimah Rodrigues, Renuka Singh, Yastika Bhatiar and Shafali Verma, giving viewers an insight into their real-life stories.

IDMA honours and recognises brands and agencies for their excellence, innovation and creativity in curating insightful and impressive campaigns. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The other jury members included industry leaders and professionals from the industry.

The Indian Digital Marketing Awards recognise and celebrate the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories include Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.