e4m IDMA 2024: L'Oréal India shines with 5 gold metals for its impressive campaigns

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 in Mumbai honoured the outstanding work done by brands and agencies in the digital media ecosystem. The awards celebrated their innovation, creativity and excellency in curating impressive campaigns. Among the top brands that took home gold metals was L'Oréal India that bagged a total of 5 gold metals for their outstanding campaigns.

L'Oréal India won two gold metals for its campaign named ‘Educating the Consumers About Hair and Scalp Concerns by Using Biolage Scalp Scan Technology’ which talks about the dandruff issues and scalp-related conditions faced by Indians. The campaign raises awareness about the Biolage Scalp Pure Serum which can help people target key signs of scalp distress, dandruff, oil, odour, itchiness, stickiness, and clogged scalp.

L'Oréal India won two more gold metals for its ‘Digitising Matrix Hair Dressers to Promote Brand Love and Consumerise the Matrix Pro-Hair Transformers (MHT 3.0) Event’ campaign, where the brand educated over 113K HDs on coloration + digital content creation to showcase their artistry on social media. The campaign received a mind-blowing response from people and customers alike. The campaign eventually helped people get discovered on social media platforms, build a brand for themselves and drive business.

The last gold metal that L'Oréal India bagged was for its campaign named ‘360 Degree Campaign to Establish the Anti Hair Fall Value Proposition in a Highly Cluttered Category for Kérastase Genesis Range’ under the ‘Best Omni-Channel Campaign Management & Marketing Automation’ category.

The Indian Digital Marketing Awards recognised and celebrated the exceptional work and achievements of brands and agencies across eight prime categories, which are further divided into several sub-categories. The major categories are Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards.

This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India. The other jury members included industry leaders, seasoned professionals, and renowned personalities from the industry.