e4m IDMA 2024: MakeMyTrip takes home gold metal for its impressive campaign

The 15th edition of the Indian Digital Marketing Awards (IDMA) on July 19 honoured the outstanding work done in the digital media domain. The awards night celebrated the brands and agencies for their creativity in curating insightful and impressive campaigns. Among the top brands that won big at the awards night was MakeMyTrip India that took home a gold metal for its ‘MakeMyTrip – Travellers map of India’ campaign. The brand bagged the gold metal under the ‘Best Website/ Microsite’ sub-category. The media campaign was executed by DailyDigital, Eleve Media.

The ‘MakeMyTrip – Travellers Map of India’ campaign achieved significant results and impact, both in terms of social media engagement and business outcomes. On social media, the campaign saw a notable uptick in likes, shares, comments, and overall engagement across platforms, particularly on visually-driven platforms like Instagram and Facebook. With the impressive campaign, MakeMyTrip experienced a significant increase in its social media following, indicating heightened brand visibility and interest.

The campaign inspired a surge in user-generated content, with travellers sharing their own experiences and discoveries of hidden gems, further amplifying reach and engagement. Post-campaign analysis showed a noticeable increase in bookings to the featured lesser-known destinations, indicating a direct impact on traveller behaviour. The campaign elevated the brand's social media presence and engagement and had a tangible impact on business metrics, demonstrating the effectiveness of aligning marketing strategies with consumer interests and leveraging social media to drive business outcomes.

Top brands and agencies from the marketing and advertising world bagged metals for their impressive marketing strategies at IDMA 2024. The Indian Digital Marketing Awards selected the winners across eight prime categories - Web, Mobile and Tablets, Social Media, Search and PPC campaigns, For Small Medium Business, For Start-Ups, Hall Of Fame Awards and Special Awards. This year, the e4m IDMA 2024 jury was chaired by Suresh Narayanan- Chairman & Managing Director, Nestlé India.