makemytrip

The brand bagged gold for ‘MakeMyTrip – Travellers map of India’ campaign

e4m Desk Aug 26, 2024 3:50 PM

Profit for Q1 FY25 was $2.1 million

e4m Staff Jul 23, 2024 7:34 PM

The two-film campaign is conceptualized by creative agency Moonshot

e4m Staff Apr 25, 2024 3:10 PM

Our pick of the best ads in Week 2 of April

e4m Desk Apr 20, 2024 8:56 AM

The two have starred in MakeMyTrip's 'Asli Star' campaign, which also features Jackie Shroff, Prabhu Deva and Shankar Mahadevan

e4m Desk Apr 10, 2024 7:25 PM

The stars never really show their face in the ads, letting the 'asli hero' or MakeMyTrip shine through

e4m Staff Apr 9, 2024 1:47 PM

The digital film has been released ahead of Women's Day

e4m Staff Mar 7, 2024 3:20 PM

The travel platform has invited the ire of the Indian internet despite the portal openly supporting the government's initiatives to promote Lakshadweep

e4m Staff Jan 9, 2024 1:18 PM

At Pitch BrandTalk 2023, MakeMyTrip’s Chief Marketing and Business Officer – Corporate spoke about the brand’s transformation post-Covid, powering Search differently and marketing during the World Cup

e4m Staff Nov 23, 2023 8:36 AM

While smaller brands may try and use gimmicks to be seen and heard in a marketing cacophony, larger brands often can fall into the same trap, to unintended results, say experts

Shantanu David Oct 23, 2023 9:00 AM

Industry heads call for sensitivity and responsibility   

Tanzila Shaikh Oct 16, 2023 4:24 PM

A fun approach is what we had in mind for this campaign, says Ankit Pathak, Creative Director at Enormous Brands, the agency that created the ad

Tanzila Shaikh Oct 14, 2023 9:07 PM

The 'Tested by Fans' is a 3-film series for the ICC Men's Cricket World Cup that will run digitally with extensions on print, outdoor and surround platform

e4m Staff Oct 11, 2023 1:17 PM

Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) feature in film

e4m Staff Oct 9, 2023 3:16 PM

Bajaj, Head of Corp Comm at MakeMyTrip, spoke about the importance of an impact-led approach at the PR and Corp Comm 30 under 30 Summit

e4m Staff Sep 27, 2023 11:48 AM

The online travel company’s quick damage control strategy can be a good lesson for brands in troubleshooting

e4m Desk Sep 7, 2023 9:14 AM

Prakash was previously with MakeMyTrip as its CEO

e4m Desk Aug 2, 2023 1:15 PM

The films for MakeMyTrip’s Book With Zero Payment have been conceptualised and scripted by Magic Circle

e4m Desk Apr 11, 2023 11:30 AM

The companies have been accused of “unfair business practices”

e4m Desk Oct 20, 2022 10:46 AM

The account will be serviced from the agency’s Mumbai office

e4m Desk Sep 1, 2022 11:26 AM

The nomination details including the criteria and selection process will be announced soon on the website and social platforms

e4m Desk Mar 11, 2022 3:45 PM

Bajaj’s previous stint was with WhiteHat Jr

e4m Desk Jan 10, 2022 1:44 PM

The new TVC featuring brand ambassadors Bhatt and Singh emphasizes how planning, booking and modifying travel plans on MakeMyTrip can be convenient

e4m Desk Nov 13, 2021 7:58 AM

The industry, however, agrees that the campaign has the potential to stand out and start a conversation against vaccine hesitancy

Mansi Sharma Jul 2, 2021 7:36 AM

This digital films have been conceptualized and scripted by MagicCircle Communications

e4m Desk Sep 22, 2020 4:05 PM

The film has been crafted and developed in-house by MagicCircle

e4m Desk Jun 3, 2020 3:53 PM

Prior to this, Patel was associated with MakeMyTrip

e4m Desk May 25, 2020 11:02 AM

Co-founder and CEO Rajesh Magow will reportedly take over from him as the new group CEO

e4m Desk Feb 12, 2020 1:04 PM