e4m-mFilterIt Roundtable to decode winning e-commerce with business intelligence
Today’s roundtable will see experts discussing challenges and opportunities in leveraging business intelligence in the e-commerce ecosystem
The eCommerce sector in India has witnessed robust growth and significant changes over the years driven by factors like increasing internet penetration and technological advancements. The eCommerce landscape is continuously evolving with changing consumer behaviours. In a highly competitive eCommerce landscape, leveraging business intelligence becomes crucial for gaining an edge over competitors. To decode the growth and future of Business Intelligence, e4m & mFilterIt are jointly hosting a roundtable discussion in Bengaluru on July 21 where industry heads will come together under one roof and decode the future of Business Intelligence. At the e4m & mFilterIt Roundtable Discussion, experts will share insights on the topic ‘Winning e-Commerce with Business Intelligence’.
With ever-evolving market trends, brands need to level up, cater to the needs of their customers and implement market strategies accordingly. In a highly competitive market, it becomes the need of the hour for marketers to think of ways to reach a wider section of the audience, gain brand visibility and stay ahead. Business Intelligence helps marketers to effectively optimize brand portfolios on eCommerce platforms by analysing customer behaviour and target-specific customer segments.
What sets Business Intelligence apart from the rest is that it enables data-driven decision making which empowers businesses to analyse trends, patterns, and insights, making informed decisions based on data. By harnessing the power of business intelligence, companies can navigate through the challenges of evolving digital landscape and position themselves for success in the world of eCommerce.
Our line-up of speakers includes:
- Winning E Commerce with Business Intelligence
- Taranjeet Kaur, VP- Media, Digital Marketing & Brand PR, Tata Consumer Products
- Afzal Hussain, Ecommerce Head, Titan Company Limited
- Ashwin Ravi Kumar, Head - D2C Ecommerce Marketplaces, PUMA
- Balaji Huskur, Head of Ecommerce Duroflex
- Mehul Malviya, General Manager - E Business Growth, Sri Sri Tattva
- Rajat Mohan, General Manager, Ecommerce, Wipro Consumer Care
- Sundar Ganapathy, Head of E commerce General Mills India Pvt. Ltd
- Vaibhav Arora, Vice President Ecommerce, WOW Skin Science
- Ajay Macaden, Chief Evangelist-Ecommerce, mFilterIt (Moderator)
